For this session (#160) of The Robot Industry Podcast I welcome KW's own Greta Cutulenco from Acerta Analytics (aka Acerta).

According to Acerta's website: Manufacturing generates terabytes of data every day—yet most of it goes unused. The real opportunity isn’t more technology, but building a data-driven culture on the shop floor, where insights guide decisions in real time. She co-founded Acerta in 2017 to help manufacturers move from reactive problem-solving to predictive operations. We’ve built an AI-powered analytics platform for discrete manufacturers, especially in automotive, that improves line performance, reduces the cost of poor quality, and enables better decisions directly at the point of production. She is passionate about Industrial AI that works in production environments—AI that scales across plants, integrates with real manufacturing systems, and delivers value to the people running the line. There’s nothing more rewarding than seeing a defect detected before it cascades or a team empowered with insights they can act on immediately. Along the way, she has been honoured as a Forbes 30 Under 30 in Manufacturing, an Industry All-Star, and a Canadian to Watch by Automotive News Canada. Greta also serves on the APMA board, contributing to the future of automotive manufacturing in Canada.

Here are some of the questions that I used in our interview:

There are lots of implementers of AI - How are you different? 

You have lots of interesting conversations, what are your prospects and customers concerned about.

Are there any big trends?

What does a project look like, is there such a thing as typical?

Who do you deal with at a manufacturing company? Plant Manager, Owner, CEO, Manufacturing Engineer?

What is the ROI for your customers?

What are keeping engineers up at night?

You have been very successful with over 400 production lines online, how is that going?

Do you have any favourite Use Cases

Where does AI fit into all of this?

Let’s talk about time to market and speed to market. I know that this is like asking how long a piece of string is, but how long does it take to do a project?

Can you tell our audience about your software?

Do you work with automation integrators?

AI enabled platform > workflows data and AI

More data driven culture at scale?

What happens when something changes (in the plant), update and maintain

Do you have a bulls eye customer?

How do you engage with a new customer?

How can a manufacturer benefit from LinePulse when they have more than one location? 

Have we forgotten to talk about anything?

When you are not knee deep in projects and data, what do you like to do, do you have hobbies?

How can people get a hold of you?

Thanks for listening.

Today’s podcast was produced by Customer Attraction Industrial Marketing and I would like to thank my team Chris Gray for the music, Geoffy Bremner for audio production, my business partner Janet. 

And I would like to thank my Senior Audio Software Engineer, Geoff Bremner and you can find more information on his Linketree, linktr.ee/gbaudio

Be safe out there!

Jim

Jim Beretta

Customer Attraction & The Robot Industry Podcast

London, ON