The Higher Ed Marketer

Advancement as a Revenue Driver: Strategies for Alumni Engagement


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The Advancement team often wears many different hats across multiple departments, but one common goal is building relationships and raising funds.

By walking through life with alumni via a mentorship program or sending out a QR code to find out generational preferences, you can understand your alumni and donors on a personal level.

It’s time to level up the advancement experience.

Kicking off our conversation is Maria Kuntz, the Communications Director at the University of Colorado Boulder, who joins us to discuss meaningful advancement engagement.

Join us as we discuss:

  • [2:36] Advancement as a key revenue driver in higher ed

  • [14:15] How advancement adds to student success and engagement

  • [21:45] Successful alumni engagement strategies

  • [31:58] Driving engagement through multimodal communication

Check out these resources we mentioned during the podcast:


To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.


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