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Advertising after identity: IBM on AI, marketing, and privacy
The history of advertising recently has been one of identity ... specifically, knowing identity across sites and apps.
That’s changing: the third-party cookie is dying, Apple’s identifier for advertisers is going opt-in, and Google's GAID might as well. What does that mean for the future of advertising? And … what does it mean for the ad-supported services we’ve all come to enjoy?
In this episode of TechFirst with John Koetsier, we chat with Sheri Bachstein, Global Head of Watson Advertising and The Weather Company.
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By John Koetsier
4.7
1414 ratings
The history of advertising recently has been one of identity ... specifically, knowing identity across sites and apps.
That’s changing: the third-party cookie is dying, Apple’s identifier for advertisers is going opt-in, and Google's GAID might as well. What does that mean for the future of advertising? And … what does it mean for the ad-supported services we’ve all come to enjoy?
In this episode of TechFirst with John Koetsier, we chat with Sheri Bachstein, Global Head of Watson Advertising and The Weather Company.
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