In this excerpt from our episode about the potential U.S. TikTok ban, Chris and I dive into what I think is one of the most common pitfalls of online entrepreneurship. Many content creators and online coaches out there rely solely on platforms like TikTok and Instagram to support their businesses. And with a potential TikTok ban looming, we have to remember that these platforms are ultimately out of our control. Even if TikTok doesn’t end up going away, you never know what kind of algorithm changes might affect your reach. In this clip, I urge online entrepreneurs to find a way to transfer their audiences over to an independent platform - like an email list – and I walk some of the younger folks through a bit of a history lesson of how the internet economy has changed over the last 25 years. 

 

For more on how creators can build up their businesses without depending entirely on social media, check out the full episode here: https://youtu.be/vTd6g6PsR7Y?si=9mXmanHUvVxU2iQH

 

Key takeaways: 

• Social media platforms can disappear completely – you need to find a way to transfer your audience to a platform you can actually control

• Email lists are one of the most powerful tools in marketing…don’t listen to the naysayers 

• Social media is an incredibly valuable tool to direct traffic to your platform, but it can’t be your only source of business 

 

Access other Dare to Launch bonus content by going to DaretoLaunchShow.com/taco 

More about Jeff Walker - http://www.JeffWalker.com

Product Launch Formula - http://www.jeffwalker.com/programs/pr...

Jeff’s Book, Launch - http://www.jeffwalker.com/programs/bo...

Jeff’s YouTube channel -  http://www.youtube.com/@productlaunch 

Learn how to build an email list and launch your own business online with Launch Quickstart – our free training at https://jeffwalker.com/ 

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