Hosts Katie Perry and Austin Hankwitz sat with Celsius CEO John Fieldly in the latest episode of After Earnings. Together, they discussed Celsius's success in building a strong brand identity, expanding market share, and leveraging data analytics to connect with consumers and drive company growth. John emphasized the impact of PepsiCo's $550M investment, product innovation, and aligning with influencers and brands like Jake Paul and Inter Miami.

$CELH

00:00:00 START

00:03:11 Celsius’ growth story

00:06:26 Selecting which sports brands and personalities to partner with

00:10:56 How Celsius was able to capitalize on the “living fit” trend successfully

00:13:02 The process of product development 

00:17:00 Growth levers from Pepsi’s $550M investment

00:23:45 Pricing strategy for entering new markets

00:26:10 Stepping in as Celsius’ new CEO

00:33:04 Deepening the relationship with retail investors

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On this episode of After Earnings, hosts Katie Perry and Austin Hankwitz sit down with Matt Meeker, co-founder and CEO of BARK. Matt shares insights on marketing and brand management, as well as maintaining momentum, managing employee morale, and product expansion. BARK is expanding its consumables business and bringing the same fun, humor and storytelling that made BarkBox famous to the dog treats category with the launch of its first full collection of dog treats called The Snack Pack.

Timestamps

00:00:00 Start 

00:06:23 Coming up with engaging and fun product flavor names

00:14:29 Preparing the company for what is to turn into future demand

00:19:29 Making customer-centric decisions

00:26:08 AI applications at Bark

00:31:51 General approaches to retail partnerships

00:36:44 The transition from Meetup.com to Bark

00:40:44 Building and sustaining momentum within the company

00:43:30 How to keep employees’ energy despite rollercoaster rides in the business

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In this episode of After Earnings, hosts Katie Perry and Austin Hankwitz sit down with Ryan Barretto, President of Sprout Social.. They discuss the company's growth strategy, data analysis, and the evolving role of social media in business. The conversation delves into Sprout Social's focus on sophisticated customers and how social listening aids decision-making.

Timestamps

00:00:00 Start 

00:04:17 How Sprout Social’s strategy shifted as a company in 2023

00:13:33 Companies becoming social-first organizations

00:19:10 How social listening data can shape brand marketing

00:23:43 Balancing quality and speed as a company

00:31:01 The three areas in which AI is helpful to customers

00:34:46 Influencer marketing

00:40:09 Insights from data gathered on Sprout

00:45:00 Societal conversations around social media

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The stock market has changed. Once dominated by a few huge players, a new wave of engaged retail investors has more influence than ever. After Earnings is the show that connects the modern investor with the executives and decision-makers who are shaping the markets. Join Austin Hankwitz and Katie Perry as they bring the conversations that used to be available only to hedge fund managers to the rest of us.

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