Sarah Martello is CEO and Co-Founder of Transparency Wise, a company created to help people connect with their food. Using a mobile device, shoppers can scan a Transparency Wise QR Code to access enhanced and verifiable product information. Monte and Sarah discuss the opportunities this technology provides in the food chain, from start to finish.

Coming from a long line of generational farmers and growing up on a small farm in the Midwest, has inspired Sarah to help smaller producers get credit for a premium product by implementing technology that provides transparency into all their great production practices.

Sarah started out her career as a tax attorney, gaining substantial experience representing small and medium-sized businesses. What started as a solo practice turned into a multi-city firm, representing clients all over the world. After leaving private practice, Sarah’s focus shifted to working in-house and consulting for technology and agricultural companies, until co-founding Transparency Wise in 2020. With her legal and tech expertise, what started as a Covid project has grown into a business with a mission to utilize its technology to empower both the consumer and the producer through transparent product information.

Coming from a long line of generational farmers and growing up on a small farm in the Midwest has further inspired Sarah to help smaller producers to get credit for a more premium product by implementing technology that provides transparency into all their great production practices.

Sarah now leads the Transparency Wise team as CEO and is passionate about providing technology that truly supports a better, more transparent, and sustainable way of producing the food consumers love.

Watch full episode here: https://youtu.be/fGmkGGpQjnA

https://transparencywise.com/

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