How do top agents stay visible and connected—no matter the market shift?Jenn, Alyson, and Shelby talk local market challenges and buyer behavior across regions. They share real stories on pricing, FSBOs, and how visibility and preparedness help win listings. Whether you're targeting neighbors or shifting focus from sellers to buyers, this episode is packed with proven strategies.

What happens when you become the local brand in real estate? Melissa’s journey shows it’s worth everything. Jesse and Melissa (aka Miss Oceanside) dive into the power of hyperlocal farming—branding yourself within a tight community for deep market penetration. From Google reviews to door-knocking to publishing a bestselling book, Melissa shares how authenticity and purpose can elevate your visibility and client base.

Are discount brokerages undercutting your listings? Learn how to win with confidence—not compromise.Ed shares strategies to effectively compete against discounters like Redfin, defending commission rates and delivering full-service value. He highlights objection handling, marketing with MLS data, and real-world examples of turning skeptical sellers into clients. Plus, door-knocking and expired listing tactics to dominate underserved markets.

Want 7x more leads? Autumn and Shelly show you how Google Business and LSA can transform your online visibility.Autumn and Shelly presented strategies to optimize Google Business Profiles and Local Service Ads (LSA). Shelly shared how LSAs helped 7x her business and provided lead-gen tips like timing reviews and troubleshooting ad ranking issues. She emphasized brand consistency and suggested agents exchange Google reviews to improve visibility and trust.

Luxury real estate isn’t out of reach. Sara and Shanne break down how to get in—and stay in—with confidence and class.Sara and Shanne discussed entering the luxury market. Shanne shared branding and marketing tips, including staging, premium materials, and social proof. She highlighted the need for confidence and consistency, and the shift toward trust-based client-agent relationships. Shanne advised new agents to focus on learning, mindset, and leveraging personal networks.

Real connection wins in real estate. Dill and Aubrey dive into community, authenticity, and showing up as your full self.Dill and guest Aubrey celebrated authenticity in business. Aubrey shared her success building a community-driven business in Portland by staying true to her values. They discussed the power of curated events, vendor networks, and embracing discomfort to spark growth. The episode emphasized networking, authenticity, and staying visible to maintain momentum in challenging markets.

What if changing your thoughts could change your income? Monica reveals how mindset mastery drives business results.Monica emphasized transforming thoughts to transform outcomes. She connected thoughts to behaviors and encouraged positive affirmations. She tackled unconscious beliefs, energy vampires, and the importance of self-awareness and spiritual grounding. Tools included mirror work, financial mindset resources, and affirmations to build self-esteem and align with financial freedom.

Want to turn every open house into a conversion machine? Ed shares scripts, tech, and systems that make it happen.Ed shared a deep dive into converting open house leads, implementing digital sign-ins, and offering off-market systems to attract clients. He introduced a structured schedule for open houses and discussed leveraging marketing tools like flyers and local resources. He also launched "WhatWouldEdSay.com" for script assistance and resolved technical issues related to the platform.

Foreclosures, liens, and hidden opportunities—Jenn and Autumn show how to spot them and profit in a changing market.Jenn and Autumn covered market volatility, foreclosure increases, and the end of the Veterans Affairs Servicing Program. Jenn walked through steps to handle distressed properties, from lien checks to low-cost upgrades. She introduced a "flip program" for renovation deals and discussed strategies like staging, price positioning, and even showcasing vintage elements on video to help homes stand out.