Prompted: AI, People and the Creative Spark

Agents, Metaprompting and Tech-powered Parenting with HubSpot CTO Dharmesh Shah


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HubSpot Cofounder and CTO, Dharmesh Shah, joins Cameron Adams to explore how AI agents are reshaping work, leadership, and creativity. From culture-as-a-product to tech-powered parenting, Dharmesh shares insights into why he’s still betting on humans, even in the age of powerful AI tools. From building culture as a product to tech-powered parenting, Dharmesh shares insights into why he’s still betting on humans,  even in the age of powerful AI tools.

Cam’s notes on Substack: promptedwithcam.substack.com

Key Quotes: 

“Culture is the product you build for your team.”

“I think of an AI agent as a very adept intern… But when they show up for their first day of work, they don’t know about your business, they don’t know about your policies, they don’t know about their teammates. They don’t know anything other than all the external training that they’ve had.”

“In a way, creativity is combining primitives that already exist in novel and unique ways… AI is good at connecting the dots ”

“Money is still on the humans. I’m sorry. Humans powered by AI — if they want to use AI, fine — but I want someone that’s got that taste.”

Timestamps 

00:40 Welcome + Intro to Dharmesh

01:28 The Prompt: The Casio keyboard that changed Dharmesh’s life

03:47 The spark behind Agent.ai and its growth to 2M users

06:13 Dharmesh’s process for building agents 

07:04 Can AI truly be creative? 

11:47 Hybrid teams: will agents ever be true teammates?

15:12 The “adept intern” analogy and why onboarding matters

17:57 How AI amplifies creativity across writing, design, and music

20:01 Meta prompting: Dharmesh’s trick for better results

23:56 Culture is a product — lessons from HubSpot

28:19 Tech-powered parenting and raising the next generation with AI

32:00 Sorry, Must Pass: Dharmesh’s philosophy on focus

33:15 Outcome-based pricing: can you charge for creativity?

37:10 Money still on the humans — why taste and judgment matter

40:04 All-star creative team picks

43:00 Designer reveal with Paolo

44:52 Rapid-fire questions

Links
See Paolo, Dharmesh and AI’s creative collaboration 
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Cam on LinkedIn: https://www.linkedin.com/in/themaninblue/

Dharmesh on LinkedIn: https://www.linkedin.com/in/dharmesh/

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Prompted: AI, People and the Creative SparkBy Canva