Sherif Mansour has spent over 16 years at Atlassian helping shape products like Jira and Confluence. Now Head of AI at Atlassian, he’s focused on a bigger shift: how AI changes not just what we build, but how teams work together.

In this episode, Sherif and Cameron unpack why many organizations remain in “single-player mode” with AI, and why transformation happens when AI becomes part of collaborative workflows. Sherif shares how Atlassian deploys agents inside procurement, product, and customer feedback systems, why synchronized experimentation drives adoption, and why as AI accelerates output, strategy becomes more important, not less.

“Don’t look for a killer AI use case. Look at what your team already does and make that better.”

“As AI speeds everything up, strategy matters more. You have to point the ship in the right direction.”

00:00 - Introduction

00:57 - The Prompt

02:51 - Creative All Hands

08:27 - Define "long term" in AI strategy as the next six months.

15:16 - Identify your stage in the AI maturity pyramid: answers, task execution, then virtual teammates.

20:59 - Map team workflows first, then insert AI agents at specific friction points.

24:00 - Celebrate failed experiments to encourage ambitious AI experimentation across teams.

30:50 - Expect humans to become the bottleneck as AI dramatically increases output.

34:30 - Give AI step-by-step instructions, not just the final task.

37:03 - All Star Creative Team

38:31 - Design Reveal

Subscribe to the Prompted Newsletter: https://promptedwithcam.substack.com/

Link to Sherif, Yvonne and AI’s Creative Collaboration:

 https://promptedpodcast.com/episode-11

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AI isn’t just changing what products can do, it’s transforming how products get built.

In this episode, Superhuman CPO Noam Lovinsky joins Cameron Adams to unpack the shift to AI-first product organizations. From Grammarly’s transformation into Superhuman to the rise of agent-driven development, Noam explains why product teams are collapsing traditional roles and moving faster than ever.

They explore why chat isn’t the ultimate AI interface, how product managers will increasingly ship code themselves, and why the biggest bottleneck in the AI era may no longer be building, but deciding what to build.

Key Quotes

“Very soon the expectation is that all PMs will be pushing code to production.”

“We had to disrupt ourselves and go after it — or pack our bags.”

Timestamps

01:30 The Prompt 

04:29 Creative All Hands 

09:56 Treat major AI shifts as a refounding moment for the company. 

12:46 "We had to basically disrupt ourselves and go after it, or pack our bags."

23:06 Chat is now a UX primitive, in the same way as a button or a dropdown is.

23:44 Create AI tools that work where people do: docs, code, designs 

24:23 Build AI canvases that actively write and create alongside the user.

29:37 Use AI to compress long meetings into clear summaries people can act on.

35:50 Create rituals like AI Fridays where teams share how they are using AI tools.

37:35 "Very soon the expectation is that all PMs will be pushing code to production."

37:52 “How can we make sure PMs can build an idea and get customer feedback within 24 hours?”

39:36 Smaller zero to one teams can succeed with AI tools. 

40:30 Start with the outcome you want when working with AI agents.

40:48 Create verification loops so AI systems can check their own work. 

43:22 Time saved with AI is a form of “life extension.” 

44:06 All-Star Creative Team 

46:00 Design Reveal 

47:23 Outro

Links

Subscribe to the Prompted Newsletter: https://promptedwithcam.substack.com/

Cam on LinkedIn: https://www.linkedin.com/in/themaninblue/

Noam on LinkedIn: https://www.linkedin.com/in/noaml/

 Superhuman: https://superhuman.com/

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AI isn’t just changing how we create content. It’s changing how we communicate and who gets to create in the first place.

In this episode, HeyGen CTO Rong Yan joins Cameron to explore how AI-generated video is reshaping the way individuals and organizations share ideas.

From marketers and sales teams to everyday knowledge workers, Rong explains how tools like avatars and video agents are making it possible for anyone to communicate through video—without Cameroneras, studios, or production teams.

They also dive into a bigger shift: the move from knowledge accumulation to rapid adaptation. In a world where tools evolve monthly, success isn’t about what you know—it’s about how quickly you can learn and apply new capabilities.

Key Quotes

“I don’t believe in accumulation. What matters now is how fast you can learn and adapt.”

“A 10x person isn’t someone who knows more. It’s someone who can leverage tools better.”

“AI is not a replacement for humans. It’s a tool to improve the quality of humans.”

“It’s not about too much content. It’s about too little good content.”

Timestamps

01:34 - The Prompt

04:27 - Creative All Hands

07:58 - Train yourself to learn faster instead of relying on accumulated past knowledge.

10:08 - Shift teams toward agent-based workflows instead of relying on traditional IDE coding.

17:34 - Turn documents into short videos using tools like HeyGen for better engagement.

21:46 - The original Turing test was designed to test whether a machine could pass as being human through text chat.

25:28 - Focus on delivering valuable content rather than using AI to deceive audiences.

36:49 - Prioritize creating high-quality content quickly instead of worrying about content volume.

39:52 - All Star Creative Team

41:44 - Design Reveal

43:20 - Rapid Fire

Links

Subscribe to the Prompted Newsletter: https://promptedwithcam.substack.com/

Cameron on LinkedIn: https://www.linkedin.com/in/themaninblue/

HeyGen: https://www.heygen.com/

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AI isn’t just changing how we create content. It’s changing who gets to create, and what creation even looks like. In this episode, Runway Chief Innovation Officer Alejandro Matamala Ortiz joins Cameron to explore how AI video is unlocking a new era of storytelling. From a surgeon making short films to the rise of interactive, explorable worlds, Alejandro shares how tools once reserved for Hollywood are now in the hands of anyone with an idea. They also dive into the next frontier: world models, systems that don’t just generate images or video, but simulate how the world actually works. This isn’t just about better tools. It’s about a new creative medium.

Cam's notes on Substack: promptedwithcam.substack.com

Key Quotes

"We made systems, tools, models that could allow anyone in the world to create a two-hour feature film."

"Building AI products felt more like carving than building… taking pieces of this marble to discover what I want to make."

“This model learns by seeing the world and understanding how the world works.”

Timestamps
01:28 The Prompt 

03:29 "If you make great things, if you put love into it, people will come back and they will use it." 

04:31 Creative All Hands 

13:27 AI is expanding creativity to new people who always have stories to tell. 

17:06 World models simulate not just visuals but physics, continuity, and object interaction. 

18:13 World models open new frontiers across entertainment, gaming, and robotics. 

19:26 Models learn how the world works by watching vast data and finding correlations. 

22:26 AIFF.com 

22:57 Reactors are experimenting with new formats combining gaming, VR, and storytelling. 

23:45 More projects are being greenlit due to reduced cost. 

24:15 "Stories will always win." 

25:02 Georges Méliès 

29:26 Building is now so cheap, startups can no longer place just one bet. 

36:33 Sitting researchers next to creatives helps you spot what is worth producing. 

38:18 Every major technology shift created new markets, not eliminated roles. 

38:35 Creative roles are blurring: illustrators become filmmakers, writers start thinking in images. 

39:26 All-Star Creative Team 

42:50 Design Reveal 

44:50 Rapid-Fire

Links

Subscribe to the Prompted Newsletter: https://promptedwithcam.substack.com/

Cameron on LinkedIn: https://www.linkedin.com/in/themaninblue/

Runway: https://runwayml.com/

Catie, Alejandro, and AI’s Creative Collaboration:

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The AI landscape is shifting every week. Startups are racing to challenge the status quo, and investors are closely watching the space. 

Peter Deng, a visionary product leader turned investor, joins the podcast. Peter helped shape Facebook Messenger, Instagram, and ChatGPT, driving major launches like ChatGPT Enterprise, voice, and memory at OpenAI. 

He is now a General Partner at Felicis, where he backs founders building AI-native companies. In this episode, Peter shares how investors evaluate AI startups today, what separates lasting businesses from surface-level integrations, and what founders must rethink to build companies that hold up over time.

Cam's notes on Substack: promptedwithcam.substack.com

Key Quotes

“There are so many people solving problems that have been solved before, but with old technology, and now they’re solving them with AI in a way that’s ten, a hundred times better.”

“There are a lot of problems that these big model companies are not solving, and that’s where startups are doing really, really well.”

“AI has to be core to the product. Otherwise it’s just not interesting.”

Timestamps

00:00 - Introduction
01:16 - The Prompt
03:44 - Creative All Hands
06:14 - Join teams, or invest, during moments of inflection.
09:12 - Use LLMs as a midnight brainstorming partner, when others are asleep.
12:00 - Think about "affordances" and shape technology to humans.
16:01 - Lean into the back-and-forth to help you clarify and articulate your ideas.
19:36 - Startups are solving problems the big model companies are not addressing.
21:27 - Founders should relook at old problems, with new technology.
25:05 - The top four models will be hard to beat. That's not where the game is being played.
26:38 - Product taste and design will be more important over the next 18 months.
29:20 - Hopefully AI efficiency will give people more time to spend in real life.
34:52 - Startups that extract knowledge out of people's heads, will have an advantage.
44:22 - All Star Creative Team
47:11 - Design Reveal

Links

Subscribe to the Prompted Newsletter: https://promptedwithcam.substack.com/

Cam on LinkedIn: https://www.linkedin.com/in/themaninblue/

Peter on LinkedIn: https://www.linkedin.com/in/peterxdeng/

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Allie K. Miller has a rare superpower: she makes the cutting edge of AI feel clear, practical, and genuinely fun. Recently named to TIME’s list of the most influential people in AI, Allie has become one of the internet’s most trusted guides—breaking down new models, tools, and workflows for millions, from curious beginners to seasoned builders. In this episode, she joins Cameron Adams to unpack what’s coming next: agentic browsers, “AI-first” reinvention, and why productivity alone can be a trap. Along the way, she shares a simple prompt structure that unlocks better outputs, how to turn fear into agency, and why creativity is often the fastest on-ramp to adoption. Plus: a delightfully weird prediction about how we’ll perceive the world.

Cam's notes on Substack: promptedwithcam.substack.com

Key Quotes

"If they just keep their current workflows in three years, they'll be completely behind the ball."

"There is a world in which, with some sort of brain computer interface or new sort of AR overlay to the world, we could see things that are completely imperceptible to humans today."

"Productivity is a trap. AI can enable you to do better work and it can enable you to do new work that you weren't able to do before."

Timestamps

00:00 - Introduction
01:45 - The Prompt
04:07 - Creative All Hands
13:39 - Use AI to simulate future scenarios when convincing teams to change.
15:30 - Let small teams move ahead instead of waiting for company-wide adoption.
17:37 - Use AI to enable work that was previously impractical to do manually.
20:23 - Use creative AI tasks as an entry point before work use cases.
23:32 - Encourage skeptics to try AI even if they expect to dislike it.
24:40 - Ask permission before introducing AI into group conversations.
26:21 - Try this prompt structure: who you are, your objective, then context.
28:07 - Add goals, fears, constraints, and resources to improve AI responses.
31:29 - Photograph handwritten notes or post-its and upload them as AI context.
43:29 - Use AI to analyze patterns across multiple past conversations.
52:10 - Turn one detailed input into multiple formats like decks or videos.
1:01:08 - Design Reveal
1:02:48 - Key Takeaways

Links

Subscribe to the Prompted Newsletter: https://promptedwithcam.substack.com/

Cam on LinkedIn: https://www.linkedin.com/in/themaninblue/

Allie on LinkedIn: https://www.linkedin.com/in/alliekmiller/

Link to Allie, Tisha and AI’s Creative Collaboration: https://promptedpodcast.com/episode-9

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Natalie Piucco, Field CTO at Google Cloud, joins Cameron Adams for a wide-ranging conversation on AI, innovation, and what it really takes to lead through constant change. From her childhood on a banana farm to launching AI-powered products at Google, Natalie shares how creativity, trust, and learning shape high-performing teams.

They explore why AI is a fundamentally creative technology, how psychological safety unlocks faster learning, and why we shouldn’t wait to “feel ready” before exploring what problems we can solve with AI. Natalie also unpacks the art of the possible, from creative simulation and education to agentic AI, and explains why the future belongs to high-agency creative generalists. 

“AI can’t hold the brush, but it can inspire the strokes.”

“The future belongs to high-agency creative generalists who can turn vague ideas into momentum.”

00:00 - Introduction

01:31 - The Prompt

03:47 - Creative All Hands

07:09 - Create psychological safety so your team can admit what they don't know.

08:25 - Train everyone in Design Thinking. It's low cost and unlocks creativity.

12:09 - Use NotebookLM to turn long documents into podcasts you can learn from.

13:49 - AI is an adult-permission slip to do things differently.

17:55 - Add an AI meeting assistant to every call so you can focus on people.

19:45 - Before doing any task, pause and ask: could AI do this?

24:11 - Define where risk-taking lives in your company. Creativity requires it.

25:25 - Don't just adopt AI tools. Help people build mental models for using them.

28:00 - Use the Progress Principle: count testing, feedback, and killing ideas as wins.

32:09 - Look for AI opportunities in boring, repetitive work like tax or compliance.

37:00 - Start your AI experiments with a clear challenge and the metrics associated with that.

38:07 - Price every problem. What does it cost in money, time, or customers?

40:46 - Use the Moonshot Framework: huge problem, radical solution, breakthrough tech in three circles.

43:32 - Build community and in-person connection. AI makes human trust more valuable.

44:00 - All Star Creative Team

46:30 - Design Reveal

49:21 - Rapid Fire

Cam on LinkedIn: https://www.linkedin.com/in/themaninblue/
Natalie Piucco on LinkedIn: https://www.linkedin.com/in/natalie-piucco-7238403b/
Prompted Newsletter: https://promptedwithcam.substack.com/

Link to Natalie, Harriet and AI’s creative collaboration: https://promptedpodcast.com/episode-8 
The Leonardo.ai, Google, James Gulliver Hancock collaboration: https://www.youtube.com/watch?v=ymSfyF3UezU

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How does one of the world’s fastest-growing companies approach international scale? How is localizing AI different than localizing any other product? 

Managing Director of OpenAI International, Oliver Jay, joins Cameron to answer these questions and give us a window into  what it takes to deploy AI models globally. Drawing on his experience at Dropbox, Asana, and now OpenAI, Oliver explains why AI adoption follows familiar product-led growth principles but moves dramatically faster, how OpenAI works with governments through its OpenAI for Countries program, and why voice, education, and workforce upskilling must coincide to make  AI accessible worldwide.

Cam’s notes on Substack: promptedwithcam.substack.com

“ The models are at the point where you will see an explosion of voice native applications. I think voice changes everything.”

“At this scale,  you really do need to work side by side with governments to ensure that countries are ready for what's coming.”

01:12 - The Prompt

03:51 - Creative All Hands

06:24 - When demand is global, execute in parallel, not sequential country rollouts.

07:07 - Familiar interfaces (like chat) can unlock adoption faster than capability alone.

07:56 - Start your day by asking AI to preview meetings and prep.

10:15 - Scale globally with bottoms-up product work and top-down government partnerships.

12:38 - The risk of not having enough compute far outweighs the risk of having too much.

13:38 - Upskilling needs systems: academy, certification, and job matching loops.

16:02 - Watch usage patterns by country, product breakthroughs can start anywhere.

16:48 - Design educational AI like a tutor: prompt, challenge, and guide, don't solve.

19:13 - Teach models language principles, and they generalize beyond training languages.

23:22 - Voice can replace keyboards as the gateway to digital opportunity.

26:23 - Traditional teams can lead innovation when AI removes their biggest bottlenecks.

27:55 - Show customers real prototypes fast. Codex can build demos in minutes.

43:48 - All Star Creative Team

45:20 - Design Reveal

47:16 - Rapid Fire

49:02 - Key Takeaways
 

Subscribe to the Prompted Newsletter
Cameron Adams on LinkedIn
Oliver Jay on LinkedIn

Link to Oliver, Yvonne, and AI's creative collaboration: https://promptedpodcast.com/episode-7 

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Nic Scoble-Williams, Deloitte’s Global Future of Work and Agentic Workforce Leader, joins Cam to share how AI is reshaping creativity, leadership, and the way we design work. She breaks down what it means to be a futurist, how to ask better questions, and why human imagination is the new competitive advantage. She also dives into different cultural approaches to AI-use around the world, and what we can all learn from each other. 

Guest Quote

“It's still all about the power of humans. Humans bringing the judgment; humans bringing the emotion; humans making it real in the realities of society, of our human interactions.”

“The new competitive edge is about human advantage. We have AI level in the playing field. Everyone who's competing, they've got the same access to the technology.”

“Questions are a really powerful, important currency in this future that we are navigating today.”

Timestamps

00:45  The childhood lesson that shaped Nic’s fearless approach to possibility

04:00 What a futurist actually does: curiosity, challenge, and connection

05:00 How global forces intersect to reveal the real signals of the future

06:00 Why great questions start with “I don’t know what I don’t know”

07:00 How to give AI the right context to reduce blind spots

08:45 The three challenges companies face when adopting AI

11:40 Using questions to challenge AI and spot hallucinations

15:00 How culture shapes AI adoption across Japan, China, Europe, and the US

20:15 The 7-Eleven case study: elevating human roles through AI redesign

24:00 The real blockers to AI value: safety, leadership, and human skills

29:00 The imagination deficit and why creativity must become core infrastructure

38:55 Why humanity becomes the new competitive advantage in an AI-powered world

47:28 Cam’s key takeaways

Links

See Nic, Clouds and AI’s creation: https://promptedpodcast.com/#episode-6

 Cam on LinkedIn: https://www.linkedin.com/in/themaninblue/

 Nic Scoble-Williams on LinkedIn: https://www.linkedin.com/in/nicole-scoble-williams/

 Prompted Newsletter: https://promptedwithcam.substack.com/

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Anthropic’s Head of Product Design Joel Lewenstein joins Cam Adams to explore the evolving relationship between humans and AI—how we build it, test it, and trust it.

Joel unpacks how his team designs Claude’s character and behaviors to earn users’ trust, and why the best AI products feel less like tools and more like collaborators. He shares how friction can fuel creativity, how Anthropic’s “AI vending machine” experiment helps them learn about human-AI interaction, and why designing for safety and alignment is as much an ethical mission as a product challenge.

Cam’s notes on Substack: promptedwithcam.substack.com

• “Claude is a sense-making tool for me…  I vomit into a document and I know it doesn't make any sense … And then Claude helps me make frameworks and concepts that I can then use in our day-to-day to guide the work.”
   
• “ What I did in a pre AI era was I would excitedly write a doc that I just was sure was perfect. I would show it to someone and they would just point out the obvious flaw, the obvious gap…Claude is my first reader on almost literally anything that I make now, and I just find that tremendously helpful”
   
• “ A lot of what we think about is how to build, how to train Claude, how to use the research methodologies to make Claude an entity that you really do want to be that vulnerable with. Something that is open-minded, curious, non-judgmental, non-simplistic and non reductive, and embraces the nuance and complexity of your life and of the world.”

00:30 — Welcome + Intro to Joel Lewenstein, Head of Product Design at Anthropic
01:45 — How a childhood coding game sparked Joel’s love of creative systems
05:19 — Why Joel uses Claude as his “first reader” for every idea
06:09 — Designing for trust, safety, and vulnerability
09:29 — The AI-powered vending machine experiment
11:21 — Why good friction makes better collaborators
15:07 — Volcanoes vs. Skyscrapers: the metaphor behind Anthropic’s design process
17:32 — How Anthropic uses Claude to build Claude
20:06 — Is Claude creative—or just trying to be creative?
24:16 — The future of teams and AI collaboration
28:43 — The real skill of the AI era: asking better questions
32:12 — Why prompt engineering still matters
36:45 —  Designer reveal: Joel, Bella and AI’s collaboration
39:02 — Rapid fire: songs, kids, and AI-powered beer gardens

Links

Subscribe to the Prompted Newsletter: promptedwithcam.substack.com
See Joel, Bella and AI's creation: https://promptedpodcast.com/#episode-5  
Cam on LinkedIn: https://www.linkedin.com/in/themaninblue/?skipRedirect=true

 Joel Lewenstein on LinkedIn: https://www.linkedin.com/in/joel-lewenstein/

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