Agtech - So What?

There are a few topics in agtech (and in the tech startup world more broadly) that are truly perennial– problems that must be solved again and again in new and innovative ways as markets, customers, and businesses evolve. Adoption is one of those challenges, and go-to-market strategies are another. We’ve been thinking about the challenge of adoption a lot recently, and also what changes in the marketplace will mean for the retail channel and product distribution for agtech in particular. 

Today, Sarah sits down with Tenacious Ventures’ Matthew Pryor and Shane Thomas, author of Upstream Ag Insights, to do a deep dive on these topics. 

For more information and resources, visit our website. 

The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should read the information memorandum and seek financial advice from a professional financial adviser. Whilst we believe Information is correct, no warranty of accuracy, reliability or completeness.

Topics: ag-tech-adoption, business-model, ag-retail, venture-startups

When your organization is tasked with the job of getting growers to adopt new technology, there are a few tried, and frankly, not-so-true options to choose from. The world is lightly littered with various flavors of demonstration farms– properties where technologies can be piloted, field days can be hosted, and farmers can be converted from tech skeptics to believers. But in our experience, the problem with demo farms is just that they don’t usually do that much to actually drive adoption. 

The innovation team at Wine Australia, however, have managed to buck the trend. Their approach to demo farms, and agtech adoption more broadly, is unusual in many ways, and the features that set them apart have led to dramatically improved experiences for farmers and tech companies, ultimately leading to better adoption rates and outcomes for their industry. 

To learn more about their work, and their lessons along the way, we’re sitting down with Paul Smith, General Manager of Research and Innovation, and Dave Gerner, Regional Innovation Program Manager, at Wine Australia to discuss the custom program they built for their industry, which has led to meaningful success in increasing agtech adoption among Australian wine grape growers. 

For more information and resources, visit our website. 

The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should seek financial advice from a professional financial adviser. Whilst we believe the information is correct, we provide no warranty of accuracy, reliability or completeness.

Companies: Wine Australia • Topics: ag-tech-adoption, government-policy, crops-horticulture, innovation

Controlling weeds on farms is a sticky, two part challenge. First, you’ve got to identify the weeds, as distinct from the plants you want to grow. Then, you’ve got to destroy the undesirables and keep the rest. For today’s farmers, these two tasks can seem straightforward, but to do them at the scale required in modern agriculture– not so much. 

Identifying weeds, especially with computer vision, is a topic we discussed on the podcast last year, and now we’re circling back to talk about the available solutions on the destruction side. Herbicides have been the unchallenged behemoth in this space for decades, but as issues with efficacy and environmental impact mount, farmers are increasingly looking to other options. In the last few years we’ve seen many novel solutions– from mechanical tools to microwaves to flamethrowers. 

This week, we’re sitting down with Liam Hescock, Founder and CEO of Azaneo, one of our portfolio companies, to talk about their solution– which harnesses the power of electricity. 

For more information and resources, visit our website. 

The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should seek financial advice from a professional financial adviser. Whilst we believe the information is correct, we provide no warranty of accuracy, reliability or completeness.

Companies: Azaneo • Topics: autonomy-robotics, ag-inputs, ai, crops-horticulture

As the new year gets underway, we’ve been thinking about the likely ups and downs ahead for the agtech world. We’ve been searching for insights in the recent announcement that FMC’s corporate venture capital division is shutting its doors, and thinking about what a trend in CVC pullbacks might mean for the lay of the land in agtech. We’ve also been taking time to think about the agtech companies that currently stand out in today’s tough market conditions, and what it is that sets them apart from the pack. 

Today, Sarah sits down with Tenacious Ventures Managing Partner Matthew Pryor and Shane Thomas, author of Upstream Ag Insights, to discuss the news and expectations for agtech in 2025.

For more information and resources, visit our website. 

The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should read the information memorandum and seek financial advice from a professional financial adviser. Whilst we believe Information is correct, no warranty of accuracy, reliability or completeness.

Companies: FMC • Topics: agtech-ecosystem, finance-investing, ag-data, venture-startups

There’s nothing like the end of another year to have us reflecting on the recent successes in the world of agtech, and the many challenges still left to overcome. One thing that has continued to stand out to us in 2024 is the vital need for more business model innovation. 

There’s so much amazing technology that already exists, but for one reason or another, it is not getting adopted or utilized; it’s not delivering on the promised impact or commercial potential. Over the last twelve months we’ve talked to countless entrepreneurs and innovators who are finding novel and fascinating ways to overcome business model barriers, even when they aren’t using those words to describe their efforts. 

So this week, Sarah is sitting down with Tenacious Ventures Managing Partner Matthew Pryor to connect the dots on business model innovation that we’ve discussed in different podcast episodes all year long. 

For more information and resources, visit our website. 

The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should read the information memorandum and seek financial advice from a professional financial adviser. Whilst we believe Information is correct, no warranty of accuracy, reliability or completeness.

Topics: agtech-ecosystem, business-model, ag-tech-adoption, innovation

The history of agriculture is a history of selective breeding. Whether it’s plants or animals, humans have been choosing desirable traits and making sure those traits make it to the next generation for tens of thousands of years. The challenge of this work is, of course, the timeline. Groundbreaking and world-changing advances are possible, but we are limited by seasonality, gestation periods, and even by the level of expertise required to effectively perform the high-tech work. This is the challenge that Tenacious portfolio company Nbryo is tackling– shortening the timeline for genetic advancements in livestock. 

This week, we’re sitting down with Gerard Davis, CEO of Nbyro, to discuss his unconventional journey to the startup, the work the company is doing, and why he thinks genetic interventions are critical climate work. 

For more information and resources, visit our website. 

The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should read the information memorandum and seek financial advice from a professional financial adviser. Whilst we believe Information is correct, no warranty of accuracy, reliability or completeness.

Companies: Nbryo • Topics: genetics-breeding, livestock-dairy, ag-data, innovation

Despite its importance to both agricultural and environmental outcomes, irrigation has not been a terribly successful subsection of agtech. We have our theories about why that is (we wrote a whole report about it, The agtech adoption dilemma: Irrigation), and many others have also spotted the challenges in this space. 

But when Jairo Trad and his team dug in, they saw an opportunity for business model innovation. Their path, via Argentinian agtech company Kilimo, has been far from smooth, but where they’ve ended up seems to be a unique unlock for adoption and value capture. 

This week, we’re sitting down with Jairo, CEO and Cofounder at Kilimo, who’s spent the last 14 years expanding the boundaries of the ag-water system to find the right answer to the question “who pays for water efficiency improvements.” 

For more information and resources, visit our website. 

The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should read the information memorandum and seek financial advice from a professional financial adviser. Whilst we believe Information is correct, no warranty of accuracy, reliability or completeness.

Topics: irrigation-water, business-model, ag-tech-adoption, ag-data

Depending on where you sit, the supremacy of ESG (Environmental, Social, and Governance) action seems inevitable. Corporates are talking about. Investors are talking about it. Governments, regulators, and even farmers are talking about it. And yet for many of us, the questions of what exactly ESG is, what pursuing these goals means, and how soon acting on them will be mandatory remain unanswered. Then just when it feels like we start to get a handle on a definition or a timeline, you leave one geography and enter another, and it seems like all the rules have changed! 

This level of ambiguity has piqued our interest to learn more about trends in ESG, global variations in ESG practices, and what the future might hold. So this week, we’re sitting down with Catherine Marriott, recent Nuffield Australia Awardee, who has spent the last year traveling around the world to learn about the current and future state of ESG in agriculture.

For more information and resources, visit our website. 

The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should read the information memorandum and seek financial advice from a professional financial adviser. Whilst we believe Information is correct, no warranty of accuracy, reliability or completeness.

Topics: esg, corporates, finance-investing, government-policy

Farmland has long been a popular asset among investors for its steady appreciation and resistance to economic downturns. At the same time, farmland is also a challenging asset at times, especially for farmers looking to expand, given farmland comes up for sale so infrequently and is so valuable. In the space between these two needs is where Fractal Agriculture has set up shop, connecting the dots between farmers seeking capital and investors looking to benefit from farmland investments. And for good measure, sprinkle in some regenerative ag practices for risk mitigation on both sides of the ledger. 

Today, Sarah and Shane Thomas, author of Upstream Ag Insights, sit down with Ben Gordon, co-founder and CEO of Fractal Ag, to break down the pitch in real time. Along the way, they share insights, ask questions, and decide whether they’d invest in the endeavor.  

For more information and resources, visit our website. 

The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should read the information memorandum and seek financial advice from a professional financial adviser. Whilst we believe Information is correct, no warranty of accuracy, reliability or completeness.

Companies: Fractal Agriculture • Topics: finance-investing, farmland, business-model, agtech-ecosystem

When it comes to leveraging capital to fund climate action in agriculture, few ideas get as much play as regenerative agriculture. The idea of production that can not only be sustained but that can actively help renew resources has captured imaginations within the sector and without, giving life to events like the Regenerative Food Systems Investment Forum, where the faithful share strategies to incentivize investors to sink their resources into these solutions. Sarah is headed to the RFSI Forum this year (October 9th and 10th in Denver, Colorado), and to get a jump on the valuable discussions, we’ve invited conference speaker Calla Rose Ostrander, Co-Founder and Managing Partner Terra Regenerative Capital, joins us today to talk about her journey to the important and challenging work of investing in regenerative ag opportunities.

For more information and resources, visit our website. 

The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should read the information memorandum and seek financial advice from a professional financial adviser. Whilst we believe Information is correct, no warranty of accuracy, reliability or completeness.

Companies: Terra Regenerative Capital • Topics: regen-ag, finance-investing, supply-chain, natural-capital