We speak with Ben York, the CEO of Genetica, the Kansas City-based tech company behind Flora AI and their new advanced AI solution, Flora Match. 

The Flora Match platform, designed specifically for the cannabis and CBD industries, offers personalized product recommendations based on an analysis of over 650 million data points, including product components, customer lifestyle factors, and desired effects.

Ben explains that by bridging the data gap, brands can benefit from a more holistic understanding of their consumer base, and consumers can find products that best cater to their needs. This partnership signifies a significant step towards a future where technology and retail merge to provide a seamless, personalized, and efficient cannabis shopping experience.

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