AI Explored

By Michael Stelzner, Social Media Examiner—AI marketingBusiness Marketing Careers

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AI Explored episodes

June 16Building AI Agents: The System That Automates 60% of One Entrepreneur's Workload
Have you experimented with building one-size-fits-all AI agents and been disappointed with the results? I interview Keith Moehring to discover how to build a custom system of AI agents that work with your business and processes.
The Truth About Building AI Agents
How to Set Up the Tech Foundation for Your AI Agent
How to Build a Playbook to Guide the AI Agent’s Actions
Tips to Get the Whole System Working for You

Guest: Keith Moehring | Show Notes: socialmediaexaminer.com/a110

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47 min
June 12 Applying AI to Marketing and Business: Lessons From the Trenches
What happens when a media company goes all-in on AI for 2.5 years? In this special episode, Michael Stelzner and Ali Kelly, Director of Memberships at Social Media Examiner, pull back the curtain on how their team actually uses AI every day — the wins, the mistakes, and the lessons they've learned along the way. You'll discover how they use AI to curate daily news for marketers, how AI helped reposition an entire product's messaging based on customer data, and how a 60-minute live training gets turned into a full resource kit using AI-powered workflows. Whether you're just getting started or deep into your own AI journey, this episode is packed with real-world examples you can apply to your marketing and business.

Guest: Ali Kelly | Check out the AI Business Society at SocialMediaExaminer.com/aisociety

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43 min
June 09Getting Started with Codex by OpenAI: The Future of Business
Wondering how to set Open AI’s Codex up and connect it to your tech stack? I interview Karl Yeh to discover how to use Codex to automate business workflows, no coding background required.
What OpenAI’s Codex Is and Isn’t
How to Download and Deploy OpenAI Codex
What You Need to Know About Security and OpenAI Codex
How to Use Skills and Plugins to Let Codex Execute Recurring Business Processes
How to Use Goals, Automations, and Heartbeats to Run Recurring Business Processes on a Schedule
OpenAI Codex In Action: A Real World Example

Guest: Karl Yeh | Show Notes: socialmediaexaminer.com/a109

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52 min
June 02AI for Better Ad Creative: 3 Steps to Better Results
Struggling to combat ad fatigue without burning out your design team? I interview Fraser Cottrell to discover a three-step system for using AI to produce high-quality image and video ad creative at scale.
Build Your Brand Knowledge Base With Deep Research
Train a Claude Project on Your Brand
Generate Ad Copy With Claude
Brainstorm and Generate Ad Images and Prompts With Claude
Generate Ad Images With Nano Banana in Gemini
Generate Video Ad Script Drafts With Claude

Guest: Fraser Cottrell | Show Notes: socialmediaexaminer.com/a108

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46 min
May 26The Outlier Video Method: Using AI to Study What Works and Create Your Own
Want to use AI to scale video content research and production? I interview Sandy Lee to discover how to use Claude Code to create an AI system that will produce videos that attract your ideal audience.
Developing Your Ideal Customer Profile & Content Pillars With AI
Researching YouTube Content With AI
Analyzing the Outlier Video With AI
Crafting Your Hook and Scripting a New Video in Your Voice With AI

Guest: Sandy Lee | Show Notes: socialmediaexaminer.com/a107

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47 min
May 19Building Portable AI Workflows That You Can Take Anywhere
Is your entire AI workflow built around one platform? I interview Nicole Leffer to discover how to build AI workflows that aren't tied to any single platform.
Why Portable AI Workflows Matter
How to Create AI Workflow Portability With Skills
How to Create AI Workflow Portability With External Storage
How to Create AI Workflow Portability With Excel

Guest: Nicole Leffer | Show Notes: socialmediaexaminer.com/a106

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48 min
May 12Upscaling Your People: Advanced AI Training
Have you invested in AI training only to watch people quietly go back to their old habits within weeks? I interview John Munsell discover a structured framework you can model for transitioning your team from basic AI users to strategic AI users.
Why Advanced Employee Training Benefits Businesses More Than Large-Scale AI Initiatives
Establishing Two Types of Governance Before You Begin Training
Mapping Your Team’s AI Capability Against Four Stages of Mastery
Determining Your Team’s Role Type Makeup
Giving Your People a Problem to Solve Before They Watch a Single Video

Guest: John Munsell | Show Notes: socialmediaexaminer.com/a105

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47 min
May 05Claude Code for Everyone: How to Get Started
Want to build your own custom AI tools and automations, but don’t have coding or developer experience? I interview Tyler Reed to discover how to set up Claude Code and build your first automation.
How to Set Up Claude Code Step by Step
Working With Claude Code: The Basics
Working With Claude Code: Advanced Features
Building Your First Automation With Claude Code: Google Calendar and Telegram

Guest: Tyler Reed | Show Notes: socialmediaexaminer.com/a104

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45 min
April 28Intro to Claude Cowork: How to Get Started
Are you looking for a way to get actual work done with AI without micromanaging every step of in chat? I interview Dan Nestle about using Claude Cowork.
4 Claude Cowork Use Cases
The Beginner-Friendly Guide to Download and Install Claude Cowork
Connecting Cowork to a Claude Project
Using Connectors in Cowork
Using Skills in Cowork
Using Plugins in Cowork

Guest: Dan Nestle | Show Notes: socialmediaexaminer.com/a103

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44 min
April 21Getting Started With OpenClaw: Step-by-Step to Your First Bot
Want to build custom AI agents and bots, but worried the process is too technical? I interview Mike Russell about how to use OpenClaw to build AI agents and bots, no coding required.
What Is OpenClaw and What It Can Do
Examples of OpenClaw Agents
The Beginner-Friendly Guide to OpenClaw Setup
Creating Your First Bot With OpenClaw: Gmail Triage

Guest: Mike Russell | Show Notes: socialmediaexaminer.com/a102

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47 min

About AI Explored

From the publisher's feed

This is the podcast for marketers, creators, and business owners who want to know how to use AI. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover practical and…