Strong negotiation is still a human game, even in an AI-powered world. In this episode, Tim Burrell breaks down how the rise of digital communication and artificial intelligence is reshaping real estate negotiation, for better and worse. From smart prompts to smarter relationships, he explains why tech can boost your prep, but only empathy and emotional intelligence close the deal. Listen in to learn how to lead with people skills while staying tech-savvy!

Key takeaways to listen for

• Why AI can't replace emotional intelligence in real estate
• The negotiation missteps agents still make in digital spaces
• How strong relationships drive client satisfaction and repeat business
• What AI tools can do to help you prepare, research, and respond
• Why empathy and timing still win over automation

Resources mentioned in this episode

• The AI Negotiator by Tim Burrell
• National Association of REALTORS®
• ChatGPT
• Claude
• Prompt Cowboy
• Perplexity

Want to learn how to write better prompts? Email Tim at [email protected] with the subject line SUPER PROMPT.

About Tim Burrell

Tim is a veteran real estate professional with more than 36 years of experience in the industry. Based in Raleigh, North Carolina with RE/MAX United, Tim brings a diverse background as a broker, general contractor, former attorney, author, and negotiation educator.

A second‑generation real estate professional, he has built a career around improving how realtors communicate and collaborate. Tim now focuses on elevating negotiation skills across the industry through his books, continuing‑education courses, and practical training on integrating AI responsibly into modern real estate practice.

Connect with Tim

• Website: Negotiating Consultant
• YouTube: Tim Burrell
• Facebook: Tim Burrell
• Email: [email protected]
• Contact Number: 919-812-5111

Connect with Leigh

Please subscribe to this podcast on your favorite podcast app at https://pod.link/1153262163, and never miss a beat from Leigh by visiting https://leighbrown.com. DM Leigh Brown on Instagram @ LeighThomasBrown.