Dearest you.

This conversation with my friend, peer and fellow world-builder, Alex Taylor, has been 10 years in the making. We first met in our Who What Wear days — two young leaders shaping the same brand world from opposite sides of the world.

A decade later, Alex is the co-founder of Perelel Health, one of the most politically influential women’s health companies in the US with advocacy reaching all the way to the White House. 

This episode explores the parts of the founder journey that aren’t spoken about enough. The quiet questioning, the real costs, the faith required before investors and customers believe in what you're building.

Together we explore:

• How a brand earns the right to advocate
• Building community from scratch
• The tension between vision and viability
• Holding the mission before the market believes in you
• Navigating 100+ investor “no’s” while staying devoted to the work
• Feminine power, relational power and community power in leadership
• How our seasons as women shape the way we lead
• Why founders need boundaries, privacy and an inner life of their own
• The evolution of digital intimacy and brand world-building today

This is a conversation for founders, creators and builders who are quietly carrying the weight of their vision and looking for a reminder that they’re not alone. It’s also an invitation to rethink what modern leadership can be when it’s grounded in truth and generosity.

Alison xo

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