Alina Benny is SEO & Content Lead at Nextiva. In this episode we’re talking about how to create content that acquires high-intent traffic that converts.

Alina and the Nextiva demand gen team have grown blog traffic by 500% through a combination of hard work, consistency, and a set of high-quality, systematic SEO and content practices. Alina breaks down all these processes and frameworks, including:

- How to do keyword research

- A 5-step framework for planning and outlining articles

- 3 tips for better writing

- Ways to avoid making your content difficult to read

- A comprehensive review and editing process

- How to work with freelancers effectively

- How to overcome content decay

Links

Nextiva >> https://www.nextiva.com/

The Silent Patient by Alex Michaelides >> https://www.goodreads.com/book/show/40097951-the-silent-patient

Kevin Indig's Newsletter, Tech Bound >> https://www.kevin-indig.com/tech-bound/

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