Between her best-selling cookbooks and on-camera instructing, Alison Roman has made a name for herself as the approachable yet straightforward chef who’s determined to teach people how to cook. In addition to her celebrated online presence, in 2023, Alison made an offline career leap and built a grocery store called First Bloom. In this episode, we get into the financial details of how she went from working in restaurants after dropping out of college to building her online brand to self-funding her grocery store. She also discusses the pressure that public figures feel to be content creators in the current media landscape and why she feels her most powerful when she’s writing. We even get into her dream nail-polish partnership and discuss why she’s pushing back against the notion that everything she wears is “saying something.”

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