In this episode, I revisit one of the most infamous press conferences in sports history—Allen Iverson’s legendary “practice” rant from 2002—and explain why I think he was actually right all along.

Iverson’s words have lived on as a punchline for decades, but when you look closer, you realize he was speaking some deep truth about recovery, workload, and the impossible demands of a grueling NBA season.

I share the backstory behind that moment, the tension with his coach Larry Brown, and how the whole thing became cultural shorthand for “bad attitude”—when in reality, Iverson was way ahead of his time in understanding how fragile the human body is under chronic stress.

You’ll also hear some fun clips (including the Ted Lasso parody and a brilliant remix), and I’ll make the case for why Iverson deserves recognition not just as one of the most electrifying players ever, but as a pioneer in the conversation around athlete recovery and self-preservation.

 

TIMESTAMPS:

Brad is taking a look at Alllen Iverson's "practice" rant. [00:51

Iverson was right in talking about the imperative for players to save themselves in order to survive a grueling NBA season. [04:16]

Is it a disgrace to the team and the NBA to stick up for your own well-being? [07:34]

Coach Phil Jackson created unity on the team by ensuring that they were together turned against him for some enfraction. [17:51]

Iverson took a hit so that today's modern athlete would not have to endure this decades of abuse at the hands of old school coaching. [18:55]

 

LINKS:

• Brad Kearns.com
• BradNutrition.com
• B.rad Superdrink – Hydrates 28% Faster than Water—Creatine-Charged Hydration for Next-Level Power, Focus, and Recovery
• B.rad Whey Protein Superfuel - The Best Protein on The Planet!
• Brad’s Shopping Page
• BornToWalkBook.com
• B.rad Podcast – All Episodes
• Peluva Five-Toe Minimalist Shoes

 

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