With the launch of Arey in 2020, Allison Conrad created an entirely new haircare category not meant to cover up gray hairs but prevent them from forming in the first place. Initially launched as a single supplement, the assortment has grown to include seven products, all formulated with a clinically efficacious peptide to help delay and re-pigment gray hair. But before Allison had an idea for her own company, she was growing many others. After an early career in fashion, she began working for early stage companies like Blushington and Erin Condren, plus consulting and advising consumer companies like Vegamour and Goodmylk.