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Always Be Anchoring
Blair sees high price anchors everywhere—from buying a suit to ordering a burger. So what factors should creative firms keep in mind as they use anchoring in selling their service options? And when is the best time to present the anchor option within the sales conversation?
Links
"Anchor High" by Blair Enns for winwithoutpitching.com
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By David C. Baker and Blair Enns
4.9
255255 ratings
Blair sees high price anchors everywhere—from buying a suit to ordering a burger. So what factors should creative firms keep in mind as they use anchoring in selling their service options? And when is the best time to present the anchor option within the sales conversation?
Links
"Anchor High" by Blair Enns for winwithoutpitching.com
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