In this episode, Michael chats with Gonza Martinez about all things Amazon PPC. Gonza shares how he bought his first Amazon brand and dives into his approach to auditing campaigns, spotting opportunities, and boosting sales. They talk about smart strategies, understanding competition, and making data work for profitable growth. 

Gonza also shares his tips for leading a team, learning on the go, and “reviving” ad accounts after buying a brand. Whether you’re a brand owner or just curious about Amazon marketing, this episode is full of insights you don’t want to miss!

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 – Intro & welcome to Gonza Martinez

• 02:15 – Gonza’s first Amazon brand purchase story

• 06:00 – How to audit Amazon PPC campaigns

• 10:20 – Finding growth opportunities

• 14:00 – Competition analysis & smart strategies

• 18:30 – Tips to boost sales fast

• 22:00 – Leading a team & learning on the job

• 26:00 – Reviving ad accounts after buying a brand

• 30:15 – Key mistakes to avoid in Amazon PPC

• 34:00 – Advanced campaign tips & tricks

• 38:20 – Gonza’s personal insights & advice

• 42:00 – Closing thoughts & goodbye

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Our guest today is  Gonza Martinez, e-commerce entrepreneur

• Five Practical Fixes for Messy Amazon Accounts

• When Higher Total ACOS Means More Profit

• How to Save Your Campaigns with Bulk Files for Black Friday and Cyber Monday

• Smart Strategies for Branded Spend in Amazon Ads

• B2B Placements in Amazon PPC

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Gonza Martinez

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno