American Airlines’ Blended Travel Boom

The "real revenue growth" at American Airlines is in blended trips, or travel that includes both business and personal aspects, Chief Commercial Officer Vasu Raja said at the Skift Global Forum earlier in September. Nearly half of the airline’s revenues now come from these blended trips. What’s more, this new classification of trip is driving the carrier’s revenue growth more than anything else today.

“What the pandemic really unlocked, and the recovery from it, is the great merging,” Raja said. “People don’t need to keep need to keep a work life for five days, personal life for two days, and carve out two weeks a year for vacations.”

Listen to Skift Founder and CEO Rafat Ali and Raja's fascinating discussion at the forum in full.