Jason Pereira interviews Vickie Lewin, Chief Growth Officer of Amplify, to discuss their wealth tech platform designed to enhance the advisor and client experience. Vickie explains how Amplify was born within the RIA Ashton Thomas and highlights its evolution into a standalone technology platform aimed at addressing common challenges faced by advisors. Amplify's focus on reducing complexity, creating seamless workflows, and offering a comprehensive trade engine are discussed, alongside a dive into their future roadmap and technology enhancements. The episode concludes with insights on the importance of building platforms that resonate with industry needs.

Episode Highlights:

• 00:28: Vickie expresses gratitude for the introduction and humorously notes the accuracy.
• 00:32: Jason asks Vickie to elaborate on Amplify's offerings.
• 00:36: Vickie outlines Amplify's inception from an RIA seeking better tech solutions.
• 01:32: Discussion on the platform's features, trade engine, and model marketplace.
• 02:42: The journey of Amplify from an internal tool to a marketable product.
• 03:39: Amplify's separation from Ashton Thomas and its growth trajectory.
• 04:26: Jason summarizes the typical entrepreneurial trajectory in wealth tech.
• 05:08: Discussion on the importance of technology understanding advisor needs.
• 05:27: Vickie talks about the user perspective benefits seen in the platform.
• 05:58: Delving into Amplify's integrated and simplified tech stack approach.
• 10:38: The importance of the client experience in Amplify's offerings.
• 12:06: Overview of Amplify's operational and tech characteristics.
• 18:50: Additional features like risk scoring and optimization strategies.
• 21:12: Advisor feedback on the platform's intuitive design and partner support.
• 22:28: Discussion around cost vs. total value offered by Amplify.
• 24:08: Amplify's approach to incorporating client feedback into platform updates.
• 25:36: Vickie shares her desire for faster tech development in Fintech.
• 27:14: Challenges faced during Amplify's separation process from Ashton Thomas.
• 28:30: Vickie's enthusiasm for building and innovating within the tech space.

Key Points:

• Amplify was created to provide a seamless and less complex solution for RIAs, starting from a frustration with existing tech tools.
• The platform leverages in-house trade engine capabilities to streamline processes and reduce dependency on multiple software systems.
• Amplify aims to balance advanced functionality with ease of use, focusing on both advisor and client experiences.
• Future updates on Amplify's platform will prioritize user feedback and continued enhancement of their robust model marketplace.

Tweetable Quotes:

• "If you’ve gotta make this hard for somebody, make it hard for me, make it easy for my client." - Vickie Lewin
• "It’s fun to build, it’s fun to hire people, it’s fun to have an idea and be able to apply it quickly." - Vickie Lewin

Resources Mentioned:

• Facebook – Jason Pereira's Facebook
• LinkedIn – Jason Pereira's LinkedIn
• Woodgate.com – Sponsor
• Podcast Editing
• https://amplifyplatform.com/
• https://www.linkedin.com/in/vickie-edwards-lewin/

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