First Principles

Amrish Rau of Pine Labs talks about the differences between being a founder and a CEO


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In a career spanning 25 years, Amrish Rau has been on multiple sides of the leadership equation. He’s been a corporate leader, founder, professional CEO and angel investor. As the CEO of Pine Labs, the payments solution provider whose point of sale terminals can be seen in most Indian shops and stores, Rau says his ambition is to “make money from every transaction”.
In 2016, Citrus Pay, an online payments provider Rau co-founded, was acquired by rival PayU for $130 million in cash. It was one of the biggest acquisitions back then.

But Rau says it is also one of his biggest regrets. As a first-time founder, he made the decision to sell his company too quickly. As an entrepreneur, he says, “at the end of the day, you need your own horse and your own carriage. And you need to be able to hug it every day and saying, this is mine.”

In this wide-ranging conversation Rau touches upon a range of topics. From creating corporate cultures to “FU money” to risk-taking to the evolution of fintech, there’s interesting themes every few minutes.

If you’d rather (or perhaps also) read than listen, we have also published the full transcript for this interview on our website. You can click here and read through it.

And if you have any questions, thoughts, suggestions, or tips, please email them to [email protected]. We might not be able to reply to all of them but we do read every single one of them.


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