The Business of Luxury Weddings

Amrit Dhillon-Bains: On Belonging, Boundaries, and Becoming Who You Were Meant to Be


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In this episode, James and Otto sit down with Amrit Dhillon-Bains—founder of Anais Events—for a conversation that goes beyond weddings and deep into identity, resilience, and leadership.

Known for her powerful presence and soulfully intentional celebrations, Amrit shares what it's meant to build a globally recognized brand while holding true to her values. From navigating cultural expectations to setting healthy boundaries in a demanding industry, she reflects on how her own journey has shaped the way she leads, serves clients, and shows up in her work.

She also talks candidly about the pressure of representation—what it's like to lead with excellence while carrying the weight of being "the first" or "the only." And why, in her words, belonging isn't something you find—it's something you build.

If you've ever wrestled with identity, struggled to set boundaries, or wondered if you're allowed to do things differently—this episode is a quiet permission slip to trust yourself.

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The Business of Luxury WeddingsBy James × Schulze

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