Usually found on AM radio, sometimes TV infomercials, sometimes online ads. They involve an "authority" you've never heard of and an interlocutor you've never heard of who's as eager as a puppy, e.g., "Media personality Joe Shmo."

The issue is weight loss, erectile disfunction, leg pain, backaches, congestion, hearing impairment, of any other popular problem. There are "studies" and the suggested approach has been "clinically proved." There are eager customers who evangelize. On TV it says in small print either "hired actor" or "actual patient who is compensated for the appearance."

The sidekick asks all the "deep" questions (How long have you been investigating this?)" and provides all the deep responses (wow, hooooo, impressive!).

Then there are the strange warnings and advisories required by the laws: may cause permanent hearing loss, narcolepsy, kneecap fracture, suicidal tendencies, and urge to commit arson. Do not take if you are allergic to the dug (how would you know?), if you're on drugs in the form of an oval white pill, if you live above 2,000 meters, or have lost your driving privileges in Nebraska, consult your physician first. On TV there are paragraphs of small print on the screen for 3 seconds.

These are present, surpassed only by the obnoxious and slimy personal injury lawyers' ads, which cause you to want to shower immediately after, at huge cost, usually in the hundreds of thousands, sometimes in the millions. That means there's a huge buying potential. People want the magic bullet over the hard work. I had a client who continually asked me how she could make millions and not leave her home. Yet as silly as that is, it's also what a thousand people on social media promise every day.

What is the diabetes drugs which also promise everything from weight loss to hair growth, from virility enhancement to clearer skin, had a longer-term adverse consequence?

- I know what you're thinking: They're tested, there are laws, others are using them, the media approves, even some medical authorities and intermittently supportive or at least passive about them.

-That's what you may be thinking. You know what I'm thinking: The treatment for morning sickness and insomnia, two serious medical issues. The answer was approved and utilized for a decade. It was called Thalidomide.

And today, we actually have an issue with measles because some parents won't vaccinate their kids against it.

One thing medicine in any form can't do is fix "stupid."