Amy Chang—or Bond en Avant, as you may know her—has made a name for herself as a massive beauty content creator. She shares reviews of various products and services with over two million followers on TikTok and Instagram. Her audience comes for the beauty and stays for the personal connection, like her recently shared adoption story, which has since garnered over 11 million views. But back before she was serving up highly engaging content, she actually began her career at a PR agency in NY and subsequently took on clients of her own as a freelance publicist in L.A. It’s been quite the journey to land where she is today, and Chang is enthusiastically candid about just what got her there.