In this treasure trove of an episode, our hosts chat with Amy Stead, CEO and creative director of Sydney-based Amazema, which specialises in styling property for sale, as well as interior design and decoration. Amy lives and breathes all things interior design, which comes through in her own personalised furniture and textiles line, The Amazema Edit. Amy has become an authority in the property styling industry and if you’re actively selling your home, or hoping to soon, this episode could mean money in your pocket.

Amy and our hosts discuss the styling industry from the lens of the real estate market, and the massive value it brings during a property’s sale because appealing interior design can significantly lift your property’s desirability.

Here’s what we covered:

• Why stylists bring real value to selling property.
• How much of the market is being styled for sale?
• Should you have family photos up during an open house?
• Clearance rate differences between ‘good’ stylists and ‘bad’ stylists.
• 'manufactured styled' vs hands-on styled.
• What visual tricks do property stylists use?
• What three things should property buyers look for during an open house?
• What do professional stylists services cost?
• What are the key current styling trends?
• What kinds of property don't need to be styled?
• Tips on how to furnish your new property.
• Where do people go wrong when it comes to flipping and styling?
• The realities of 'flipping houses' and over-capitalising on renovations.

MENTIONED EPISODES:Episode 97 | Jacqui Pollock Episode 12 | John Cunningham Episode 27 | Overcapitalisng

GUEST LINKS:Instagram: @Amazema_interiors | @the_amazema_edit Web: Amazema.comFacebook: Amazema Interiors

GUEST OFFER:Use code “Elephant” on online purchase for 20% off either:

• Interiors Package 1: Initial Consultation  (with recommendations report & mood board) 

or 

• Styling For Sale Consultation (in person) — Amazema Interiors (with recommendations report) 

INTERIOR + STYLING CHEATSHEETDownload at theelephantintheroom.com.au/podcasts/109

HOST LINKS: Looking for a Sydney Buyers Agent? gooddeeds.com.au Work with Veronica: [email protected] 

Looking for a Mortgage Broker? wealthful.com.au Work with Chris: [email protected]

EPISODE TRANSCRIPT: Please note that this has been transcribed by half-human-half-robot, so brace yourself for typos and the odd bit of weirdness…This episode was recorded on 6 February, 2020.

View the Episode at: https://www.theelephantintheroom.com.au/podcasts/109

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