The PPC Den: Amazon PPC Advertising Mastery

AMZ PPC #133: What To Do About Rising CPCs (PPC Boosters Series)

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PPC Optimization is expanding to ACOS Optimization, which consists of PPC and conversion rates. The solution to lowering the rise of CPC is not any one thing, but a surefire plan. This episode of The PPC Den overviews what to expect in the new PPC Boosters Series, outlining several non-PPC components of conversion rates that a PPC-er should know if they’re tasked with boosting ACOS.

We’ll see you in The Badger Den!

Highlights:

  • 0:00 Intro
  • 2:25 ACOS is PPC and CVR.
  • 5:10 New Series Alert-- PPC Boosters Series
  • 6:20 Importance of a plan and strategy
  • 9:45 Prime Day 2021 CPC Stats
  • 13:05 Example - ACOS Change if Conversion Rate increases 1%
  • 15:15 Example - ACOS Change if Conversion Rate increases 2%
  • 18:10 Components of Conversion Rate: Customer Psychology
  • 19:55 Components of Conversion Rate: Product Market Fit
  • 22:10 Know what your customers want: Search Term Reports
  • 23:04 Components of Conversion Rate: Competitor and Industry Trend Awareness
  • 25:06 Components of Conversion Rate: Review Strategy
  • 27:40 Components of Conversion Rate: Product Page Ongoing Optimization
  • 30:00 Outro

    • If you like what you hear, please give The PPC Den a 5-star review and share with your friends!

    Resources & Links

    • Tim Conley, business coach
    • E-Myth Revisited - Michael Gerber
    • Prime Day 2021 Trends to Know
    • Manage Your Customer Engagement Tool
    • Ep 121 - The ACOS Power Ratio for Amazon PPC
    • Download the free ACOS Control Matrix here
    • Ep 62 - ACOS: Amazon Platform Tax?

      • Never miss the latest in Amazon PPC tips and best practices, here. 


      All our episodes and show notes are available at https://www.adbadger.com/podcast

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      Host and Executive Producer: Michael Erickson Facchin

      Guest Co-Host: Ryan Hofacre

      Senior Producer: Nancy Lili Gonzalez

      Video and Audio Editor: Pedro Moreno

      Graphic Designer: Emma Walker

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