Amazon Advertising sneakily released a duo of new features to select marketplaces: the New Budget Tab and the New Budget Report. Our favorite duo, Michael Facchin and Brent Zahradnik from AMZ Pathfinder, dissect how to maximize efficiency with this new PPC combo.

Together, the New Budget Tab and New Budget Report offer important glimpses into a campaign’s performance, including how much time any given campaign spends in or out of budget and its estimated missed impressions, clicks, sales, and more. There’s even hidden data in the downloadable report that may or may not be something we’ve long wanted at Ad Badger.

We’ll see you in The Badger Den!

Highlights:

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik from AMZ Pathfinder 

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker