We’ve spent a lot of time in the world of Amazon PPC, and we’ve come across many different philosophies to managing campaigns. However, there’s one approach that we just cannot understand: never using negatives - ever. While a negative keyword slip-up can lead to some harsh consequences, negative keywords and negative targeting are powerful allies if used the right way.  

Brent Zahradnik from AMZ Pathfinder joins us once again as we discuss why some advertisers don’t use negatives and why you should.  

We’ll see you in The Badger Den! 

Highlights 

1:05 Intro 

3:59 People who don’t use negative keywords 

14:16 What is a negative anyway? 

22:52 Research-based targeting methods 

25:22 The Lin-Rodnitzky Ratio 

26:40 The benefits of negatives 

34:10 Concluding thoughts 

 Links & Resources  

All our episodes and show notes are available at https://www.adbadger.com/podcast 

Ad Badger Version 2: https://www.adbadger.com/pricing/ 

AMZ Pathfinder: https://www.amzpathfinder.com/

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ  

Host and Executive Producer: Michael Erickson Facchin  

Senior Producer: Nancy Lili Gonzalez  

Video and Audio Editor: Pedro Moreno  

Graphic Designer: Emma Walker  

Content Writer: Vincent Gulliver