Everyone loves a good trinity, and Amazon PPC is no different. Maintaining control of your total ACOS is great, but remember it’s not the beginning and end of a successful Amazon PPC campaign. If you play your cards right, you can improve your bottom line by raising it. 

Stephen Noch returns as a guest host as we talk about the importance of paying attention to each part of this total ACOS trinity, the relationships they have, and how leveraging the trinity can increase your profits.  

We’ll see you in The Badger Den!  

Highlights:  

1:05 Intro 

4:02 The Rise of Total ACOS 

7:27 The Trinity: ACOS, Total ACOS, Organic 

11:22 Increasing Total ACOS for Higher Sales 

20:45 The Second Trinity: Ad Revenue, Organic Revenue, Total Revenue 

24:27 Ad Revenue % of Total Revenue 

32:00 How Total ACOS Goals Relate to the Trinity 

37:47 The Total ACOS Trinity in Action 

43:45 Closing Thoughts + What’s New with Stephen  

Links & Resources  

All our episodes and show notes are available at https://www.adbadger.com/podcast​​​ 

Ad Badger Version 2: https://www.adbadger.com/pricing/​​​ 

Get to know Stephen: https://www.linkedin.com/in/stephen-noch-142316138/ 

Have a question or suggestion for the show? 

Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ   

Host and Executive Producer: Michael Erickson Facchin  

Senior Producer: Nancy Lili Gonzalez  

Video and Audio Editor: Pedro Moreno ([email protected])  

Graphic Designer: Emma Walker  

Content Writer: Vincent Gulliver