Every Amazon seller wants to see their account grow, prosper, and scale. Growing your Amazon account is like a snowball: the more you scale, the easier it is to scale even more. If you're smart about the strategies you use to scale, you can become one of the top dogs in your category on Amazon.

This week, we're here to break down different strategies you can use to build up your Amazon Advertising account, no matter what your campaigns look like.

We'll see you in The Badger Den!

Links & Resources 

Companion blog: https://www.adbadger.com/blog/scaling-on-amazon-complete-guide/

All our episodes and show notes are available at https://www.adbadger.com/podcast

Ad Badger Version 2: https://www.adbadger.com/pricing/

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ  

1:40 Intro

2:35 Scaling your Better-Than-Target-ACOS Amazon Campaigns

11:35 Scaling your Worse-Than-Target ACOS campaigns

16:59 Product Page Improvements

20:14 Scaling with New Campaigns

28:37 Changing Bidding Strategies when Scaling

29:30 Closing Thoughts

Host and Executive Producer: Michael Erickson Facchin  

Senior Producer: Nancy Lili Gonzalez  

Video and Audio Editor: Pedro Moreno ([email protected])  

Graphic Designer: Emma Walker  

Content Writer: Vincent Gulliver