Howdy Badger Nation! In this episode, Mike breaks down his 5 biggest predictions for the future of Amazon PPC. This space is constantly changing. Terms of service changes, the constantly moving landscape, additional marketplaces, new competitors, and additional advertising features are just a few of the factors Amazon marketers need to keep up with. Sometimes the best way to keep up with Amazon is to put yourself in their shoes and ask yourself; what would you be doing if you were making the decisions for all of Amazon advertising? Listen along as Mike does just that - putting himself in Amazon's shoes and predicting the future of Amazon PPC. Don't miss this one! We'll see you in the Badger Den.