On today’s episode, Mike & Stephen discuss self-auditing your Amazon ad campaigns. Conducting self-audits are an essential part of staying ahead of your competition on Amazon and gauging the strengths and weaknesses of your campaigns. The guys start off with a breakdown of how to take your campaign’s “temperature.” Next, Stephen dives into auditing how your campaign is structured. Campaign structure is one of the most nuanced pieces of digital marketing. Mike & Stephen go over exactly how you should be 1.) setting up Amazon campaigns and 2.) keeping your campaigns organized. Are you worried about your campaign data? Mike gives some insight on steps you can take to save your data and keep it available. After the overall structure of your campaign is fixed, it’s time to look at the targeting of your product ads. All of those targets need bids! This brings us to the fourth section of the self-audit: bid management. Now that all of those areas are covered, all that’s left to do is fine tune the setup of your campaigns! See you in the Badger Den!

Episode Highlights

Taking Your Campaigns Temperature (3:35)

Campaign Structure (14:06)

Dealing With Your Amazon Data (19:28)

Targeting Product Ads (22:08)

Bid Management (26:18)

Fine-Tuning Your Campaign (29:55)