On today’s episode, we find Stephen alone in the Congolese jungle! Luckily he brought his hotspot and has some time to explain why lowering bids isn't a straight ticket to lowering your ACoS. Learn about how keyword visibility, ad rank, ad placement, and search term diversity all play a part in the complicated romance between bids & ACoS. See you in the Badger Den!

Episode Highlights:

0:25 Bids & ACoS have a complicated relationship

1:07 Keyword visibility

2:00 What if you've calculated your bid correctly?

2:48 Effects of ad rank

4:46 Considering ad placement on conversions

6:06 Search term diversity & CPCs

7:40 How to use search term isolation

8:42 Check out our Ad Badger PPC software

Get all of our episodes and show notes at adbadger.com/podcast

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