On today’s episode, Mike & Stephen answer a great question from listener Adam about how to optimize ad placement settings and adjust by bid modifiers. They reveal a simple, proven formula to get it done every time and walk through multiple step-by-step examples for you. This episode gets a little mathy, so be sure to check out our full blog post at adbadger.com/blog. See you in the Badger Den!

Episode Highlights:

3:45 Listener Adam's question - does it apply to you?

7:15 How mobile bids, desktop bids, and modifiers all work together

9:40 A real example from Stephen

11:35 Funnel your spend to your biggest bread-winners

13:55 A simple, proven formula for your bid modifiers

16:30 How much to increase your top-of-search modifier

17:18 Calculating your product-page modifier

18:20 Decrease your rest-of-search to balance traffic

21:10 Online bid calculator coming soon

21:50 What if your keywords perform differently in each ad placement?

23:25 An experimental solution

26:30 The optimization principle has outpaced the platform

27:46 One last thing to watch out for...

29:42 Check out our Ad Badger PPC optimization tool

Get all of our episodes and show notes at adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ