On today’s episode, Mike & Stephen build a tunnel between Amazon SEO and PPC. They're breaking down the similarities, differences, and synergies between these two advertising methods. Learn about Amazon ranking factors, keyword strategies, the intangibles of paid advertising. and more. See you in the Badger Den!

Episode Highlights:

4:00 We're hiring at the Badger Den!

6:04 You need paid and organic to thrive

7:17 Beware the keyword dump (and learn more about it on Episode 10)

9:26 'Kitchen' is not a good keyword for 'kitchen towels'

12:03 Google's SEO ranking factors

16:03 Aiming for 1 keyword can be highly competitive

18:30 Amazon's ranking factors - Relevance & Buy-ability

20:21 Discoverability vs. Desirability

22:10 Amazon has a bias for products that earn them more revenue

23:21 Bridging the gap between PPC & organic (Check out Episode 17 for more info)

26:45 Fueling organic growth with PPC data

28:00 The intangible ROIs of paid advertising

31:47 It's all about ratios, ratios, ratios!

34:11 Check out our PPC automation tool

Get all of our episodes and show notes at adbadger.com/podcast

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