Christmas came early because search term reports for Sponsored Brand Ads have finally been released after months of waiting. Despite what you might think, it's not a carbon copy of the Sponsored Product version. Tune in to hear Mike & Stephen explain the differences, how to analyze it, and everything about the newest match type. See you in the Badger Den!

Episode Highlights:

3:30 Shout out to Brian Andris for his awesome review

5:40 It's not a direct copy-paste from Sponsored Product

8:25 Keyword vs. Search term vs. Target

13:36 There's a new type of broad match keyword in town

20:14 Introducing... the 4th match type

22:08 Modified broad match works like SPA broad match

25:00 ASIN targeting

28:15 Amazon PPC is quickly evolving

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