Today we've got a highly requested, jam-packed episode about PPC project management tools and the types of tasks you should be putting on them. Listen to Mike and Stephen explain why you should start using a tool, the pros and cons of different types, and what PPC tasks should be done quarterly, monthly, weekly, and daily. You don't want to miss this one. See you in the Badger Den!

Episode Highlights:

4:04 Top 5 trending search terms during the holidays

6:04 Mike's PPC beliefs

9:15 Why you should start using a project management board

12:07 Pros and cons of lists, kanbans, sprints, and calendars

17:14 Quarterly PPC tasks — Seasonality, competition checks, and more

20:30 Monthly PPC tasks — Download reports, review ad copy, and more

32:19 Weekly PPC tasks — RPSB, bid updates, A/B testing, and more

39:13 Daily PPC tasks — check-ins, recent changes, and pray to Jeff Bezos

41:46 Asana is one of our favorite tools

Get all of our episodes and show notes at adbadger.com/podcast

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Podcast edited by James Ede