January 15, 2020

AMZPPC 59: Amazon PPC Keyword Research in 2020: RPSB Revisited

47 minutes

This is an RPSB refresher.

RPSB is an elegant, low cost Amazon PPC keyword research strategy. It’s an acronym for Research, Peel, Stick, and Block, which are the four steps of this strategy.

In this week’s episode, Mike and Stephen review the fundamentals of RPSB, discuss pro’s and con’s of potential edits to the strategy (like RPS, which is RPSB minus the B), and explore how to stay ahead of the curve of your Amazon PPC competitors.

If you believe in the adage, “a penny saved is a penny earned,” then you won’t want to miss episode 59. We’ll see you in the badger den!

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Podcast Timestamps

02:20 Find us on YouTube and Anchor

03:05 RPSB (Research, Peel, Stick, and Block)

13:24 RPSB vs. RPS?

19:50 Keyword Cannibalization

21:20 The Prickly Part of RPSB

22:58 Solution 1 - Category Targeting

28:20 Solution 2 - Search Term Graduation Criteria Updated

33:35 Initial Bids - A How To

39:31 Keyword Dumping

42:40 Pro-tip: Bulk Ops Mastery

44:50 Final verdict of RPSB’s future

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Resources Mentioned

Ep 10, The Strangest, Most Popular Amazon Ads Strategy: The Keyword Dump

Ep 41, What to Expect from 30 Days of Running Amazon Ads

Ep 26, An Introduction to Bulk File Operations

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Podcast edited by James Ede

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By The PPC Den

4.9

9898 ratings

January 15, 2020

AMZPPC 59: Amazon PPC Keyword Research in 2020: RPSB Revisited

47 minutes

This is an RPSB refresher.

RPSB is an elegant, low cost Amazon PPC keyword research strategy. It’s an acronym for Research, Peel, Stick, and Block, which are the four steps of this strategy.

If you believe in the adage, “a penny saved is a penny earned,” then you won’t want to miss episode 59. We’ll see you in the badger den!

____

Podcast Timestamps

02:20 Find us on YouTube and Anchor

03:05 RPSB (Research, Peel, Stick, and Block)

13:24 RPSB vs. RPS?

19:50 Keyword Cannibalization

21:20 The Prickly Part of RPSB

22:58 Solution 1 - Category Targeting

28:20 Solution 2 - Search Term Graduation Criteria Updated

33:35 Initial Bids - A How To

39:31 Keyword Dumping