Dear Badger,

Are my ads stealing revenue from my organic search? Do I need to bid on branded searches if those people are buying from me anyway?

What do you do if you only have a profitable ACoS on branded searches but are unprofitable on unbranded searches? How do you transform ACoS from a vanity metric to a sign of vitality?

Please help!

Yours truly,

ACoS Skeptic #98*

This week’s podcast answers important questions from the forum of our Amazon PPC Academy. If you’ve ever considered ACoS a fancy shmancy Amazon platform tax, then you won’t want to miss hearing Mike and Stephen’s tips for making the your ACoS count.

Thanks for tuning in! We’ll see you in the badger den.

Please note: These questions are paraphrased and the identity of the member is concealed.

Episode Highlights

00:00 Intro & Topic Overview

11:17 What to do if all your profitable keywords are branded

20:27 What to do if struggling with ACoS unbranded searches

27:55 How to Segment TOFU- BOFU- MOFU

33:44 What to do if you have limited ad spend budget

39:05 See you in the badger den!

Links & Resources

Ep 40 - Should You Segment Your Branded Keywords In Amazon Ads? https://anchor.fm/dashboard/episode/e54rob

Ep 22 - Should You Bid on Branded Keywords? https://anchor.fm/dashboard/episode/e3r7al

All our episodes and show notes are available at https://www.adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Thank you for listening! Please like, subscribe, and leave a glowing review.

Podcast edited by James Ede: https://www.beheard.org.uk/

If you hire James, let him know we sent you!