The PPC Den: Amazon PPC Advertising Mastery

AMZPPC 63: Long Tail Search Terms: The Amazon PPC Silent Killer?

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Beware the Amazon PPC Silent Killer.

It lurks in the night, crouching behind bushes, avoiding street lamps. It wears a trench coat with pockets full of daggers.

Okay, no, it doesn’t, but it does slay Amazon campaigns.

If you’re not careful, long tail search terms drag your account’s performance down and kill your campaigns. You might already follow most best practices, but if you’re not careful, you might end up with a mountain of wasted spend.

If you’re not familiar with the Amazon PPC silent killer, then you better get familiar!

We’ll see you in the badger den.

Episode Highlights

  • 3:44 Death by a thousand cuts
  • 4:30 The danger of auto campaigns
  • 8:05 How most people optimize with the search term report
  • 12:05 Running successful auto campaigns
  • 13:00 How to structure your account from day 1
  • 15:43 N-gram analysis
  • 18:50 PPC tools
  • 21:15 Don’t lose keywords before they’ve had time to convert
  • 22:30 Keyword dumping

    • Links & Resources

    • Ep 54 The Wait is Over… Search Term Reports for Sponsored Brand Ads Are Here: https://anchor.fm/theppcden/episodes/AMZPPC-54-The-Wait-is-Over----Search-Term-Reports-for-Sponsored-Brand-Ads-are-Here-e9b7om
    • Ep 59 Amazon PPC Keyword Research in 2020: RPSB Revisited: https://anchor.fm/theppcden/episodes/AMZPPC-59-Amazon-PPC-Keyword-Research-in-2020-RPSB-Revisited-ea67fi
    • Ep 51 The 6 Layers of Campaign Structure Complexity: https://anchor.fm/theppcden/episodes/AMZPPC-51-Amazon-PPC-Campaign-Structure-6-Layers-of-Complexity-e8ung4
    • Ep 15: All Things Negative Keywords: https://anchor.fm/theppcden/episodes/AMZPPC-15-All-Things-Negative-Keywords-e3ctnu
    • All about Bulk Ops: https://www.adbadger.com/blog/bulk-operations-amazon/

      • All our episodes and show notes are available at https://www.adbadger.com/podcast

      Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

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      Podcast edited by James Ede: https://www.beheard.org.uk/

      If you hire James, let him know we sent you!

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      The PPC Den: Amazon PPC Advertising MasteryBy The PPC Den
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