The PPC Den: Amazon PPC Advertising Mastery

AMZPPC 65: How to Raise Lifetime Value with Market Basket Report

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Much like grocery stores placing like objects near each other in hopes of getting more of the shopper’s cash money, Amazon Advertising’s Market Basket Report studies similar consumer trends.

This episode teaches you how to apply its data to your marketing strategy to convert your paid traffic into organic traffic and increase total lifetime value.

We’ll see you in the Badger Den.

Episode Highlights

  • 02:20 Intro
  • 05:14 What is Market Basket Analysis?
  • 08:50 What is Market Basket Report?
  • 15:14 6 steps to maximize data return from Market Basket Analysis
  • 23:50 On Product Targeting campaigns
  • 27:10 Farewell, Badger friends!

    • Links & Resources

    • 7 Tips to Get More Clicks on Amazon Ads: https://anchor.fm/theppcden/episodes/AMZPPC-61-7-Tips-to-Get-More-Clicks-on-Amazon-Ads-eaftqn
    • AMZPPC Badger Bite #4 | New Product Targeting Options for Sponsored Brand Ads: https://anchor.fm/theppcden/episodes/AMZPPC-Badger-Bite-4--New-Product-Targeting-Options-for-Sponsored-Brand-Ads-e97246
    • Ep 44: Listener Q&A: Optimizing Placement Settings: https://anchor.fm/theppcden/episodes/AMZPPC-44-Listener-QA-Optimizing-Placement-Settings-e5iupl
    • All our episodes and show notes are available at https://www.adbadger.com/podcast

      • Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

      Podcast edited by James Ede: https://www.beheard.org.uk/

      If you hire James, let him know we sent you!

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