The PPC Den: Amazon PPC Advertising Mastery

AMZPPC 66: What Consumer Behavior Says About You: Amazon Brand Analytics

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If you’ve ever wondered how often a consumer chooses a competitor’s product over yours, then this is the episode you’ll want to hear. You’ll also learn how to apply this information to the benefit of your campaigns!

Mike and Stephen discuss at length Amazon Advertising’s Item Comparison and Alternate Purchase Behavior and the value of this report.

This is part three of a mini series all about Amazon’s Brand Analytics. Stay tuned next week for part four.

Until then, we’ll see you in the Badger Den.

We’ll see you in the Badger Den.

Episode Highlights

  • 02:20 Intro
  • 07:00 What is Item Comparison and Alternate Purchase behavior?
  • 08:42 Where to Access ICAP
  • 17:30 Strategy: How to use ICAP
  • 28:00 Takeaways and farewell

    • Links & Resources

    • Amazon Brand Analytics, part 1: Search Frequency Rank: How to Identify Most Important Keywords: https://anchor.fm/dashboard/episode/eatiks
    • Amazon Brand Analytics, part 2: How to Raise Lifetime Value with Market Basket Report: https://anchor.fm/dashboard/episode/eb2g9d
    • Ad Badger app Product Tour [2020 Updated, New Features]: https://www.youtube.com/watch?v=H6VjlbOA3NA

      • All our episodes and show notes are available at https://www.adbadger.com/podcast

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      Podcast edited by James Ede: https://www.beheard.org.uk/

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