The PPC Den: Amazon PPC Advertising Mastery

AMZPPC 66: What Consumer Behavior Says About You: Amazon Brand Analytics

Listen Later

If you’ve ever wondered how often a consumer chooses a competitor’s product over yours, then this is the episode you’ll want to hear. You’ll also learn how to apply this information to the benefit of your campaigns!

Mike and Stephen discuss at length Amazon Advertising’s Item Comparison and Alternate Purchase Behavior and the value of this report.

This is part three of a mini series all about Amazon’s Brand Analytics. Stay tuned next week for part four.

Until then, we’ll see you in the Badger Den.

We’ll see you in the Badger Den.

Episode Highlights

  • 02:20 Intro
  • 07:00 What is Item Comparison and Alternate Purchase behavior?
  • 08:42 Where to Access ICAP
  • 17:30 Strategy: How to use ICAP
  • 28:00 Takeaways and farewell

    • Links & Resources

    • Amazon Brand Analytics, part 1: Search Frequency Rank: How to Identify Most Important Keywords: https://anchor.fm/dashboard/episode/eatiks
    • Amazon Brand Analytics, part 2: How to Raise Lifetime Value with Market Basket Report: https://anchor.fm/dashboard/episode/eb2g9d
    • Ad Badger app Product Tour [2020 Updated, New Features]: https://www.youtube.com/watch?v=H6VjlbOA3NA

      • All our episodes and show notes are available at https://www.adbadger.com/podcast

      Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

      Thank you for listening! Please like, subscribe, and leave a glowing review.

      Podcast edited by James Ede: https://www.beheard.org.uk/

      If you hire James, let him know we sent you!

      ...more
      View all episodesView all episodes
      Download on the App Store
      The PPC Den: Amazon PPC Advertising MasteryBy The PPC Den
      • 4.9
      • 4.9
      • 4.9
      • 4.9
      • 4.9

      4.9

      98 ratings

      More shows like The PPC Den: Amazon PPC Advertising Mastery

      View all
      The Ecomcrew Ecommerce Podcast by Mike Jackness and Dave Bryant | eCommerce, Shopify, and Amazon FBA Experts

      The Ecomcrew Ecommerce Podcast

      298 Listeners

      The GaryVee Audio Experience by Gary Vaynerchuk

      The GaryVee Audio Experience

      16,827 Listeners

      Capitalism.com with Ryan Daniel Moran by Capitalism.com

      Capitalism.com with Ryan Daniel Moran

      728 Listeners

      OMR Podcast by Philipp Westermeyer - OMR

      OMR Podcast

      47 Listeners

      AM/PM Podcast by Helium 10

      AM/PM Podcast

      210 Listeners

      The Digital Marketing Podcast by Daniel Rowles and Ciaran Rogers

      The Digital Marketing Podcast

      114 Listeners

      Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart by Helium 10

      Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

      528 Listeners

      The Smartest Amazon Seller by SmartScout

      The Smartest Amazon Seller

      145 Listeners

      My First Million by Hubspot Media

      My First Million

      2,647 Listeners

      My Amazon Guy by Steven Pope

      My Amazon Guy

      37 Listeners

      All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

      All-In with Chamath, Jason, Sacks & Friedberg

      9,955 Listeners

      OPERATORS by OPERATORS

      OPERATORS

      50 Listeners

      Better Advertising with BTR Media by Destaney Wishon and Justin Nuckols

      Better Advertising with BTR Media

      13 Listeners

      That Amazon Ads Podcast by Stephen Noch and Andrew Bailiff

      That Amazon Ads Podcast

      28 Listeners

      Ecomm Breakthrough by Josh Hadley

      Ecomm Breakthrough

      80 Listeners