The PPC Den: Amazon PPC Advertising Mastery

AMZPPC #75: Amazon PPC Stats during COVID-19 | March 2020

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Numbers are the language of business, and without knowing your numbers making decisions about the future of your business is impossible.

Everything has changed in 2020, and Amazon PPC stats are no different. How has COVID-19 changed the landscape of selling on Amazon and consumer behavior in general? Let’s find out.

On today’s episode, Mike and Stephen dive into the most important metrics that have changed in 2020 and show why it’s important to stay in the game.

We’ll see you in the Badger Den!

Episode Highlights:

  • 2:20 Intro
  • 4:00 How we get our numbers
  • 6:10 The impact of COVID-19
  • 8:35 Amazon PPC stats overview
  • 13:50 CPC
  • 16:25 Conversion Rates and ACOS
  • 24:00 Orders per Day and the pace of change
  • 35:10 Staying in the game and key takeaways

    • Links & Resources

    • Best Practices for Amazon Sellers During COVID-19
    • All our episodes and show notes are available at https://www.adbadger.com/podcast

      • Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

      Podcast edited by James Ede: https://www.beheard.org.uk/

      If you hire James, let him know we sent you!

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