The PPC Den: Amazon PPC Advertising Mastery

AMZPPC #78: 5 Things You Don’t Know About Product Targeting

Listen Later

Odds are, your approach to product targeting has been wrong. Don’t worry. We’ve got everything you need to know about product targeting in today’s jam-packed episode on the subject.

Mike and Stephen take a deep dive into five things Amazon sellers don’t know about product targeting and share their strategies for effective product and keyword targeting.

We’ll see you in the Badger Den!

Episode Highlights:

  • 0:00 We scrapped the intro
  • 3:00 The truth about product targeting
  • 12:15 A product targeting campaign doesn’t exist
  • 16:10 The weird thing about auto-campaigns
  • 20:20 Sponsored Display and product targeting
  • 23:10 Bulk operations and product targeting
  • 27:00 Closing thoughts

    • Links & Resources

    • All our episodes and show notes are available at https://www.adbadger.com/podcast

      • Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

      Podcast edited by James Ede: https://www.beheard.org.uk/

      If you hire James, let him know we sent you!

      ...more
      View all episodesView all episodes
      Download on the App Store
      The PPC Den: Amazon PPC Advertising MasteryBy The PPC Den
      • 4.9
      • 4.9
      • 4.9
      • 4.9
      • 4.9

      4.9

      98 ratings

      More shows like The PPC Den: Amazon PPC Advertising Mastery

      View all
      The Ecomcrew Ecommerce Podcast by Mike Jackness and Dave Bryant | eCommerce, Shopify, and Amazon FBA Experts

      The Ecomcrew Ecommerce Podcast

      298 Listeners

      The GaryVee Audio Experience by Gary Vaynerchuk

      The GaryVee Audio Experience

      16,823 Listeners

      Capitalism.com with Ryan Daniel Moran by Capitalism.com

      Capitalism.com with Ryan Daniel Moran

      729 Listeners

      OMR Podcast by Philipp Westermeyer - OMR

      OMR Podcast

      39 Listeners

      AM/PM Podcast by Kevin King

      AM/PM Podcast

      212 Listeners

      The Digital Marketing Podcast by Daniel Rowles and Ciaran Rogers

      The Digital Marketing Podcast

      114 Listeners

      Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart by Helium 10

      Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

      533 Listeners

      The Smartest Amazon Seller by SmartScout

      The Smartest Amazon Seller

      146 Listeners

      My First Million by Hubspot Media

      My First Million

      2,642 Listeners

      My Amazon Guy by Steven Pope

      My Amazon Guy

      37 Listeners

      All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

      All-In with Chamath, Jason, Sacks & Friedberg

      9,822 Listeners

      OPERATORS by OPERATORS

      OPERATORS

      48 Listeners

      Better Advertising with BTR Media by Destaney Wishon and Justin Nuckols

      Better Advertising with BTR Media

      13 Listeners

      That Amazon Ads Podcast by Stephen Noch and Andrew Bailiff

      That Amazon Ads Podcast

      28 Listeners

      Ecomm Breakthrough by Josh Hadley

      Ecomm Breakthrough

      80 Listeners