The PPC Den: Amazon PPC Advertising Mastery

AMZPPC #83: Negative ASIN in Amazon PPC Auto Campaigns: Is it Possible? (Part 2)

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We’ve conducted our test, and the results are in. Can you use negative ASINs effectively in an auto campaign? What about brand names, can they be blocked? Was the Amazon rep from last week’s episode right about negative ASINs? All of the questions, and a few more are answered on this week’s episode.

Mike and Stephen breakdown what actually happens when you add a negative ASIN in your auto campaigns and clear up some of the confusion around the topic. If you haven’t listened to Episode 82 yet, make sure to give it a listen before listening to today’s episode.

We’ll see you in the Badger Den!

Episode Highlights:

  • 1:10 Intro
  • 2:25 A quick recap of episode 82
  • 6:20 Testing negative ASINs in auto campaigns
  • 7:30 Takeaway #1: Can you block ASINs from appearing?
  • 9:30 Takeaway #2: Can you block certain brands?
  • 11:55 Takeaway #3: A wide array of opinions and strategies
  • 21:00 Closing thoughts
  • 24:25 UPDATE on Takeaway #2

    • Links & Resources

    • All our episodes and show notes are available at https://www.adbadger.com/podcast

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      Podcast edited by Pedro Moreno

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