The PPC Den: Amazon PPC Advertising Mastery

AMZPPC #87: New Launch Strategy for New Products: Skip the Auto?

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The tried and true method of launching products with an auto campaign has helped tons of sellers conduct effective keyword research that leads to great optimization down the road.

But what if there was a better way to launch products?

On today’s episode, Mike and Stephen analyze a new strategy for launching products and discuss the pros and cons of using auto campaigns for unindexed products.

We’ll see you in the Badger Den!

Episode Highlights:

  • 1:10 Intro
  • 7:30 Launching a new product with an auto campaign
  • 9:15 A caveat to the RPSB method
  • 13:20 How does Amazon determine where new products fit?
  • 15:40 How titles affect new product indexation
  • 17:45 Testing the new method for launching a new product
  • 23:50 Limiting your exposure to a bad auto campaign
  • 30:20 Closing thoughts

    • Links & Resources

    • Shoutout to Destaney from BetterAMS. Her post here (Follow her she's awesome!) 
    • All our episodes and show notes are available at https://www.adbadger.com/podcast
    • Get on the waitlist for version 2 of our software, launching September 2020: https://www.adbadger.com/launch

      • Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

      Podcast edited by Pedro Moreno

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