The PPC Den: Amazon PPC Advertising Mastery

AMZPPC #94: How One Keyword Can Apply to Multiple Products

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Are you selling a lot of products that contain the same keywords? Well, you’ll love today’s episode! Selling variants of a product and using the same keywords worries a lot of sellers. Are you taking away from your sales? Are your CPCs higher than your competitors?

Mike and Stephen give an overview of how keyword cannibalization and multiplication can have a tremendous impact on your performance.

We’ll see you in the Badger Den!

Episode Highlights:

  • 1:10 Intro
  • 2:40 Keyword placement
  • 5:40 Multiple products with the same keyword
  • 11:00 How CPC is affected
  • 15:50 Optimizing each keyword
  • 18:20 Keyword variations
  • 21:38 Keyword Cannibalization
  • 29:17 Match types
  • 31:05 Multiple products bidding for the same keyword
  • 37:20 Closing thoughts

    • Links & Resources

    • Ad Badger V2
    • All our episodes and show notes are available at https://www.adbadger.com/podcast

      • Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

      Podcast edited by Pedro Moreno

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