The PPC Den: Amazon PPC Advertising Mastery

AMZPPC #94: How One Keyword Can Apply to Multiple Products

Listen Later

Are you selling a lot of products that contain the same keywords? Well, you’ll love today’s episode! Selling variants of a product and using the same keywords worries a lot of sellers. Are you taking away from your sales? Are your CPCs higher than your competitors?

Mike and Stephen give an overview of how keyword cannibalization and multiplication can have a tremendous impact on your performance.

We’ll see you in the Badger Den!

Episode Highlights:

  • 1:10 Intro
  • 2:40 Keyword placement
  • 5:40 Multiple products with the same keyword
  • 11:00 How CPC is affected
  • 15:50 Optimizing each keyword
  • 18:20 Keyword variations
  • 21:38 Keyword Cannibalization
  • 29:17 Match types
  • 31:05 Multiple products bidding for the same keyword
  • 37:20 Closing thoughts

    • Links & Resources

    • Ad Badger V2
    • All our episodes and show notes are available at https://www.adbadger.com/podcast

      • Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

      Podcast edited by Pedro Moreno

      ...more
      View all episodesView all episodes
      Download on the App Store
      The PPC Den: Amazon PPC Advertising MasteryBy The PPC Den
      • 4.9
      • 4.9
      • 4.9
      • 4.9
      • 4.9

      4.9

      98 ratings

      More shows like The PPC Den: Amazon PPC Advertising Mastery

      View all
      AM/PM Podcast by Helium 10

      AM/PM Podcast

      211 Listeners

      The Diary Of A CEO with Steven Bartlett by DOAC

      The Diary Of A CEO with Steven Bartlett

      8,876 Listeners

      Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart by Helium 10

      Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

      528 Listeners

      My First Million by Hubspot Media

      My First Million

      2,660 Listeners

      My Amazon Guy by Steven Pope

      My Amazon Guy

      37 Listeners

      Doubles Only Tennis Podcast by Will Boucek

      Doubles Only Tennis Podcast

      107 Listeners

      How to Sell Your Stuff on Etsy by Lizzie Smiley

      How to Sell Your Stuff on Etsy

      321 Listeners

      Moonshots with Peter Diamandis by PHD Ventures

      Moonshots with Peter Diamandis

      602 Listeners

      Ecomm Breakthrough by Josh Hadley

      Ecomm Breakthrough

      95 Listeners

      The Marketing Misfits by The Marketing Misfits

      The Marketing Misfits

      6 Listeners