The PPC Den: Amazon PPC Advertising Mastery

AMZPPC #94: How One Keyword Can Apply to Multiple Products

Listen Later

Are you selling a lot of products that contain the same keywords? Well, you’ll love today’s episode! Selling variants of a product and using the same keywords worries a lot of sellers. Are you taking away from your sales? Are your CPCs higher than your competitors?

Mike and Stephen give an overview of how keyword cannibalization and multiplication can have a tremendous impact on your performance.

We’ll see you in the Badger Den!

Episode Highlights:

  • 1:10 Intro
  • 2:40 Keyword placement
  • 5:40 Multiple products with the same keyword
  • 11:00 How CPC is affected
  • 15:50 Optimizing each keyword
  • 18:20 Keyword variations
  • 21:38 Keyword Cannibalization
  • 29:17 Match types
  • 31:05 Multiple products bidding for the same keyword
  • 37:20 Closing thoughts

    • Links & Resources

    • Ad Badger V2
    • All our episodes and show notes are available at https://www.adbadger.com/podcast

      • Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

      Podcast edited by Pedro Moreno

      ...more
      View all episodesView all episodes
      Download on the App Store
      The PPC Den: Amazon PPC Advertising MasteryBy The PPC Den
      • 4.9
      • 4.9
      • 4.9
      • 4.9
      • 4.9

      4.9

      98 ratings

      More shows like The PPC Den: Amazon PPC Advertising Mastery

      View all
      The Ecomcrew Ecommerce Podcast by Mike Jackness and Dave Bryant | eCommerce, Shopify, and Amazon FBA Experts

      The Ecomcrew Ecommerce Podcast

      298 Listeners

      The GaryVee Audio Experience by Gary Vaynerchuk

      The GaryVee Audio Experience

      16,827 Listeners

      Capitalism.com with Ryan Daniel Moran by Capitalism.com

      Capitalism.com with Ryan Daniel Moran

      728 Listeners

      OMR Podcast by Philipp Westermeyer - OMR

      OMR Podcast

      47 Listeners

      AM/PM Podcast by Helium 10

      AM/PM Podcast

      210 Listeners

      The Digital Marketing Podcast by Daniel Rowles and Ciaran Rogers

      The Digital Marketing Podcast

      114 Listeners

      Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart by Helium 10

      Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

      527 Listeners

      The Smartest Amazon Seller by SmartScout

      The Smartest Amazon Seller

      145 Listeners

      My First Million by Hubspot Media

      My First Million

      2,646 Listeners

      My Amazon Guy by Steven Pope

      My Amazon Guy

      37 Listeners

      All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

      All-In with Chamath, Jason, Sacks & Friedberg

      9,951 Listeners

      OPERATORS by OPERATORS

      OPERATORS

      50 Listeners

      Better Advertising with BTR Media by Destaney Wishon and Justin Nuckols

      Better Advertising with BTR Media

      13 Listeners

      That Amazon Ads Podcast by Stephen Noch and Andrew Bailiff

      That Amazon Ads Podcast

      28 Listeners

      Ecomm Breakthrough by Josh Hadley

      Ecomm Breakthrough

      80 Listeners