The PPC Den: Amazon PPC Advertising Mastery

AMZPPC #95: What Do I Do When a Keyword Doesn’t Convert?

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Wondering when you should cut bait and pause a keyword with zero sales? We’re here to help! This episode is all about keyword management, specifically how you can track and manage keywords that don’t have conversions.

Mike and Stephen leave no stone unturned as they breakdown everything you need to know about keywords that aren’t converting.

We’ll see you in the Badger Den!

Episode Highlights:

  • 1:10 Intro
  • 3:00 What to do with keywords that have zero sales
  • 4:20 Search terms vs. Keywords
  • 8:25 Keyword case study
  • 10:20 When should you pause a keyword?
  • 17:43 Keyword management in practice
  • 23:28 How to interpret and act on your keyword data
  • 37:00 Managing converting keywords
  • 40:30 Closing thoughts

    • Links & Resources

    • All our episodes and show notes are available at https://www.adbadger.com/podcast

      • Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

      Podcast edited by Pedro Moreno

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